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Amazon launches 150 tools & services for online businesses

28
Aug '19
Pic: Amazon
Pic: Amazon
Amazon has launched 150 tools and services to help small and medium-sized businesses grow their sales in Amazon’s stores. Tools like Sold by Amazon help sellers manage the pricing of their products in Amazon’s stores, while fulfilment tools like Target Inventory Levels allow sellers to manage Fulfilment by Amazon (FBA) inventory and increase sales.

New tools and services, along with infrastructure, programmes, and people, are part of the more than $15 billion. Amazon is on track to invest this year to empower independent small and medium-sized businesses selling in Amazon’s stores, Amazon said in a press release.

Independent third-party sellers – primarily small and medium-sized businesses – made up 58 per cent of all physical gross merchandise sold in Amazon’s stores in 2018 and their sales far exceeded $2 billion on Prime Day in July 2019 this year. These businesses have created an estimated 1.6 million jobs worldwide.

New tools and services – from inventory trackers, pricing tools, sales reports, and product branding and marketing tools, to educational videos and webinars – help level the playing field for small and medium-sized businesses and lower barriers of entry for them to start selling in Amazon’s stores. Delivered through Seller Central, the business management command centre, these tools and services give small and medium-sized businesses access to valuable sales and inventory insights as well as resources to help them manage and grow their business with Amazon.

The Target Inventory Levels tool launched in the US, the UK, Italy, Spain, France, and Germany to help selling partners obtain better insights into their FBA inventory. Achieving suggested inventory levels increases sales through more 1-day delivery eligibility, and qualifies selling partners for lower storage fees.

The Amazon Marketplace Appstore expanded globally into Europe, India, Japan, and Australia. The Amazon Marketplace Appstore helps selling partners identify trusted third-party applications that complement Amazon’s free tools and help them streamline their business operations. With more than 200 apps available, selling partners can find tools and services across a range of categories including pricing, advertising, and inventory management. Sold by Amazon, a free, opt-in service, helps selling partners save time and increase sales by automating prices so they can consistently and effortlessly offer customers great prices. Selling partners have peace of mind that they will never receive less than the established price for a product, even if the product is sold to an Amazon customer for less.

The Product opportunities dashboard can help selling partners find new product opportunities that align with how they want to grow and scale their business. To do so, this tool generates customised reports based on business analytics and data that provide curated guidance for selling partners, like purchasing trends and requests for quantity discounts, which help inform their decisions for how to grow their selection. Selling partners using Amazon Business can use the new marketplace business opportunities portal reports to find more product listing opportunities for their business.

An improved, redesigned Seller University portal helps selling partners find relevant educational content easier. In addition, Amazon launched a feature in Seller Central that gives selling partners personalised guidance about additional selling programmes and features that they can experiment with to accelerate their growth. Each recommendation includes rich educational content (including Seller University videos) to help selling partners learn more about the programmes. (GK)

Fibre2Fashion News Desk – India


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