America's Circlarity announces partnership termination with Recircled

12 Aug '21

2 min read

Pic: Circlarity

Circlarity has announced the termination of the license and purchase agreement with Recircled, on July 18, 2021. Circlarity is an integrated, digital platform for fashion brands and their customers that allows them to participate in the circular economy, while supplying valuable, sustainability metrics. It provides an engaging experience for customers.

Circlarity’s technology allows brands to implement, manage and monitor retail consumer recovery of gently used apparel and related merchandise. By using Circlarity’s interface, consumers enjoy a convenient and engaging sustainability experience, where each consumer action is trackable, reportable and personally meaningful. Brands have full visibility into all sustainability activity and behaviour of their customers, real time data about sustainability that supports brand value and a marketing narrative that reinforces environmental stewardship. Circlarity is the only technology of its type commercially available in the marketplace, the company said in a press release.

Created and expanded over the past seven years, Circlarity’s software programme has been utilised by a multitude of organisations across the country. Initially developed with a specific focus on shoe recycling, Circlarity was later enhanced to cater to other apparel and accessory brands. Over 5,000 organisations have deployed the programme, with over hundreds of thousands of consumers participating.

“While we are disappointed that the transaction will not be completed, Circlarity’s outlook has never been better. Our first to market, innovative take back technology remains the leading program for fashion brands and retailers that are dedicated to engaging their customers in a data based sustainability experience,” Ira Baseman, president of Circlarity said.

Fibre2Fashion News Desk (GK)

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