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Aqoniq launches performance apparel brand FRThankYou

Sep '20
Pic: FRThankYou
Pic: FRThankYou
Aqoniq, a US-based fundraising-performance wear company, has announced the launch of First Responders Thank You (FRThankYou), a performance apparel brand, to support the first responders in emergency rooms and ICUs, as well as charities that provide relief for children, seniors, pets, and developing nations affected by the Covid-19.
The brand is being introduced with six charitable partners: Best Friends Animal Society, Boys & Girls Clubs of America, First Responders Children’s Foundation, Jhpiego, Meals on Wheels America and No Kid Hungry.
FRThankYou offers consumers a way to do something more for their communities with every purchase of high-quality, well-priced performance apparel. Every purchase from FRThankYou helps: 25 per cent of the purchase price of all sales will be donated to charities selected by the customer’s choice among FRThankYou’s non-profit partners; and when consumers buy a healthcare hero performance tee, an identical performance shirt will be gifted to deserving medical first responders nationwide.
“This unique partnership recognises the dedication and sacrifice of first responders while supporting those in need here and around the world. FRThankYou’s contribution of 25 per cent of sales to organisations such as ours is exceedingly generous, a commitment that Jhpiego knows will save lives,” Melody McCoy, vice president of global engagement and communications at the global health non-profit and Johns Hopkins University affiliate, said in a press release.
Aqoniq was founded by CEO Ian Leopold, also chairman of American Collegiate Sports & Fitness (ACSF), because he saw the need for a performance brand to step up and help others during Covid-19 and economic crises being experienced. He developed Aqoniq as a Fundraising-Performance Wear brand to grant at least double the apparel industry standard and is launching FRThankYou with a generous 25 per cent grant level. 
“Two million charities lost their big events, often their largest fundraisers, for this year and maybe next. We decided we had to do something about it, so we established Aqoniq to develop turnkey, charity-branded clothing promotions, using our proprietary technology, supply chains and sales tool kit, enabling us to donate 20 per cent of sales to charities. With FRThankYou as our flagship fashion brand, to support medical first responders and charities helping people impacted by Covid-19, we decided to donate 25 per cent of sales to our charity partners. Our goal is to gift at least $1 million to each of them and with the help of the communities, consumers, and charities’ supporters, we are confident we can,” Leopold said.

Fibre2Fashion News Desk (JL)

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