Home / Knowledge / News / Press Release / Bata sees 16% growth with retail expansion, festive sales

Bata sees 16% growth with retail expansion, festive sales

14
Feb '19
Courtesy: Bata
Courtesy: Bata
Buoyed by robust festive sales, well-received consumer campaigns and the expansion of 50 new red-concept stores, Bata India, the largest footwear retailer in India, has reported a 16 per cent growth in net sales at Rs 7,787 million during the third quarter of 2018. The brand also launched Bubblegummer and Power stores in Belgaum and Indore respectively.

Bata has had a busy quarter with the addition of multiple new red-concept stores and renovation of existing stores to give its customers an elevated shopping experience. The brand refreshed products in various categories including the Power Walking Collection with Memory Foam, new styles in the fashionable Red Label collection, contemporary marriage collection by Hush Puppies which in turn gave a boost to festive season sales. The company's net profit surged 51 per cent to Rs 108 crore during the reported quarter.

During the reported period, Bata introduced Bollywood actor Sushant Singh Rajput as its new face for the Men's Casual collection. Targeting occasions beyond the office and formal space, this collection comprised of colourful, contemporary casuals. The on-set of cold weather also saw the launch of stylish Boots collection for women across Hush Puppies and Naturalizer brands. The fashion savvy girls were also thrilled with a choice of heels available across all its premium brands like Marie Claire, Naturalizer, Red Label women's collection etc.

"Bata has had a buoyant and exciting quarter which is evident in the numbers. We've been investing in creating an international shopping experience to delight our customers through the launch of our new red-concept stores. We have also rolled out a full omni-channel consumer facing technology suite after successful testing that has been received vet) ,well by consumers. Our strategy to use youth icons to pull in young buyers and push our key categories with refreshed collections has worked well and has yielded positive results!" said Sandeep Kataria, chief executive officer, Bata India Limited.

Bata's efforts were also recognised by the Confederation of Indian Industry (CII) that awarded Bata in the 'Supplier Development' category at the 11th National Competitiveness & Cluster Summit. (RR)

Fibre2Fashion News Desk – India


Must ReadView All

Pic: Shutterstock

Textiles | On 17th Sep 2021

UK again delays post-Brexit import trade controls

The United Kingdom has again delayed the implementation of some...

Pic: Shutterstock

Retail | On 17th Sep 2021

American retailers oppose business tax rate increases

The National Retail Federation (NRF) has opposed the proposed...

Pic: Shutterstock

Apparel/Garments | On 17th Sep 2021

Bangladesh looking to boost man-made fibre apparel exports: TexPro

Bangladesh is looking to focus on the man-made fibre apparel market...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Good tidings expected for textile industry

Textile Industry, Head honchos

Textile Industry
Head honchos

Extension of RoSCTL to boost textile exports

Textile Industry, Head honchos

Textile Industry
Head honchos

Uniform designing is a numbers game

Kurt Wedgwood,

Kurt Wedgwood

From design to raw material to fabrication and ultimately to delivery -...

Dhirubhai & Arvind Shah,

Dhirubhai & Arvind Shah

It supplies synthetic fabrics to top international brands like M&S,...

Meghavi Suthar,

Meghavi Suthar

Founded by NIFT graduate <b>Meghavi Suthar </b>in 2017, Kala is an...

Hemant Bheda, Arevo

Hemant Bheda
Arevo

Arevo, based in Silicon Valley in California, develops technology to...

Thomas Ong P S, NanoTextile

Thomas Ong P S
NanoTextile

Malaysian company NanoTextile Sdn Bhd taps into the potentials of...

Michaela Griggs & Peggy Schulz, Barco Uniforms

Michaela Griggs & Peggy Schulz
Barco Uniforms

Founded in 1929, Barco Uniforms started as an apparel company for beauty...

Aprajita Toor, Aprajita Toor

Aprajita Toor
Aprajita Toor

The creations by <b>Aprajita Toor</b> were born out of a deep desire to...

Sunita Shanker, Label Sunita Shanker

Sunita Shanker
Label Sunita Shanker

Inspired by the rich traditional crafts of India, Sunita Shanker’s work is ...

Niti Singhal, Twee In One

Niti Singhal
Twee In One

Best known for convertible clothing, Indian brand Twee In One by designer...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search