Bluestar completes acquisition of Hurley from Nike

16 Dec '19

2 min read

Pic: PRNewsfoto/Bluestar Alliance

Bluestar Alliance, LLC has completed the acquisition of Hurley International, LLC from Nike, Inc. Bluestar specialises in developing and marketing consumer brand companies through extensive relationships with leading retailers, brand licensing manufacturers and strategic partners. Hurley, an American surf brand, was an affiliate of Nike since 2001.

"Bluestar has had huge momentum since we established the firm in 2007," said Joseph Gabbay, chief executive officer of Bluestar Alliance, in a statement.

"Bluestar is a premiere brand management and marketing company and Hurley is a pinnacle asset with a long runway of growth ahead. As surf culture resonates throughout pop culture and its influence is felt across fashion, music and more, we see opportunity for global organic brand extensions and partnerships," Gabbay added.

"Hurley is certainly one of the world's best-known surf brands yet still has the capacity to grow, particularly in skateboarding and snowboarding," said Ralph Gindi, co-founder of Bluestar Alliance.

"We have had initial discussions with real estate owners to expand Hurley's presence at surf and skate parks, create deeper connections with our consumers and the brand, while keeping the locations convenient for the action sport aficionado," he added.

In addition, Bluestar will continue to grow the women's business which will be fueled by connecting fashion and function.

Hurley expects several of its sponsored athletes to qualify and compete in the 2020 Summer Olympics in Japan where surfing will be an Olympic sport for the first time.

Fibre2Fashion News Desk (JL)

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