Home / Knowledge / News / Press Release / Bluestar completes acquisition of Hurley from Nike

Bluestar completes acquisition of Hurley from Nike

16
Dec '19
Pic: PRNewsfoto/Bluestar Alliance
Pic: PRNewsfoto/Bluestar Alliance
Bluestar Alliance, LLC has completed the acquisition of Hurley International, LLC from Nike, Inc. Bluestar specialises in developing and marketing consumer brand companies through extensive relationships with leading retailers, brand licensing manufacturers and strategic partners. Hurley, an American surf brand, was an affiliate of Nike since 2001.
 
"Bluestar has had huge momentum since we established the firm in 2007," said Joseph Gabbay, chief executive officer of Bluestar Alliance, in a statement. 
 
"Bluestar is a premiere brand management and marketing company and Hurley is a pinnacle asset with a long runway of growth ahead. As surf culture resonates throughout pop culture and its influence is felt across fashion, music and more, we see opportunity for global organic brand extensions and partnerships," Gabbay added.
 
"Hurley is certainly one of the world's best-known surf brands yet still has the capacity to grow, particularly in skateboarding and snowboarding," said Ralph Gindi, co-founder of Bluestar Alliance. 
 
"We have had initial discussions with real estate owners to expand Hurley's presence at surf and skate parks, create deeper connections with our consumers and the brand, while keeping the locations convenient for the action sport aficionado," he added.
 
In addition, Bluestar will continue to grow the women's business which will be fueled by connecting fashion and function. 
 
Hurley expects several of its sponsored athletes to qualify and compete in the 2020 Summer Olympics in Japan where surfing will be an Olympic sport for the first time.
 

Fibre2Fashion News Desk (JL)


Must ReadView All

Pic: Shutterstock

Textiles | On 25th Jan 2020

EU, 5 African nations start talks to deepen trade ties

The European Union (EU) recently concluded the first round of...

Pic: Shutterstock

Apparel/Garments | On 25th Jan 2020

Pak-PRC textile cooperation to focus on readymade garments

Chinese and Pakistani experts have agreed to forge a textile...

Pic: Shutterstock

Textiles | On 25th Jan 2020

India's GDP expected to grow at 5.5% YoY in FY21: IndRa

India's gross domestic product is expected to grow at 5.5 per cent...

Interviews View All

Top executives, Textile industry

Top executives
Textile industry

Textile institutes need to change their curriculum

Textile industry, Head honchos

Textile industry
Head honchos

South India has a very strong manufacturing base

Top executives, Textile industry

Top executives
Textile industry

Overall, Union budget 2018-19 is very balanced

Yash Jain & Sanjeev Jain,

Yash Jain & Sanjeev Jain

Divyam Export, launched about 30 years ago, exports to 15 countries,...

Erik Sy,

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Shivani Swamy,

Shivani Swamy

The Livinguard Technology is owned by Green Impact Holding AG based in...

Marten Alkhagen, Swerea IVF AB

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Urs Stalder, Sanitized AG

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Giorgio Mantovani, Corman S.p.A

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Robert Brunner, Devereux

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Priya Somaiya, Usha Social Services

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Seema Agrawal, Artisan Saga

Seema Agrawal
Artisan Saga

Artisan Saga, founded by Kaushik Rajani and Seema Agrawal, is an online...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


January 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search