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Champion Athleticwear in collaboration with Coca-Cola

25
Nov '19
Pic: Champion Athleticwear
Pic: Champion Athleticwear
Champion Athleticwear, makers of authentic athletic apparel since 1919, has launched a limited-edition capsule collection, Champion X Coca-Cola, in collaboration with the beverage company Coca-Cola. The brands have come together to create a unique design story expressed through bold, colourful and unexpected logo placements inspired by archived artwork.

The high-energy collection, which spans men’s and women’s apparel as well as accessories including hats, socks, slides and bags, is currently available at Champion’s six retail stores in major cities across the country and at Champs Sports and Foot Locker stores in the US and Canada as well as Eastbay.com, Champion.com and Footaction stores nationwide.

“This collection brings to life some of the things people love about both of our brands – vibrant colour, self-expression and fun.”

Known for being fresh tastemakers in their respective industries, the collaboration is a natural alignment for both Champion and Coca-Cola as they continue to promote self-expression within the fabric of popular culture. The capsule collection celebrates the unmistakable logos of both brands with reimagined vibrant colour schemes and designs inspired by American heritage as well as the classic Coca-Cola bottle for a modern flare that resonates with today’s consumers.

“We are excited to partner with a world-beloved brand like Coca-Cola on this collection that resonates across cultures and personalities,” said David Robertson, Director Champion Brand Marketing. “Consumers have grown up drinking Coca-Cola and wearing Champion, leading us to create designs that inspire nostalgia while being on the cutting edge of style. Coca-Cola is the latest brand partnership in Champion’s growing portfolio of collaborations that have pushed design boundaries while never wavering from our core commitment to top quality, highly functional products.”

Motivated by the richness of Coca-Cola’s 1980’s era brandmarks and the decade’s primary, colourful trends, the Champion design team created a disruptive collection that is completely unique from all other Coca-Cola collaborations to-date. Staple silhouettes such as Reverse Weave® feature elevated finishes, including high gloss glass bottle artwork, intricate embroidery and classic chenille touches for dimensionality. The collection strikes the perfect balance of on-trend visual expression paired with bold design. The classic, clean apparel art harking back to the 80’s vibe adds an authentic feel to styles including joggers, crop sweatshirts, tees, hoodies and dresses that incorporate colour blocking and unexpected logo placement for a truly blended look. Styles range in colours from the classic Coca-Cola red and white to pops of yellow, green, fuchsia and blue.

“Collaborating with our friends at Champion was an obvious choice,” said Becky Anderson, Senior Licensing Manager for The Coca-Cola Company. “This collection brings to life some of the things people love about both of our brands – vibrant colour, self-expression and fun.”

(Except for the headline and the first para, this story has not been edited by Fibre2Fashion staff.)

Fibre2Fashion News Desk (PA)


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