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Chinese flooring industry turns towards design carpets

Dec '19
DOMOTEX asia/CHINAFLOOR, the largest international flooring show in the Asia-Pacific region, has seen a great success with the signature pavilions over its 21- year history. The upcoming edition from March 24-26, 2020 in Shanghai will continue providing the international audience with visitor-favourite events and will bring new unforgettable experience.

Oriental carpets have an outstanding quality and a good reputation. Their origin and history always intrigued the Chinese consumers. Previously, they were mostly used in the hospitality and public sectors, but with a growing Chinese interest in interior design, the consumption pattern has changed: carpet market in China is increasing. Chinese consumers are looking for exclusive designs and fabrics. Handmade carpets from India, Afghanistan and Nepal are more and more required by Chinese consumers. To introduce the oriental carpets to the B2C world, DOMOTEX asia /CHINAFLOOR is creating the “Treasures of the Orient” – an exclusive area with 650 sq m space in the heart of Hall-W3. The area will have a distinctive design and will welcome exhibitors from India, Afghanistan, and Nepal.

With China accounting for one-third of global luxury consumption, Chinese consumers want more premiumisation. It's a trend that extends right across the Chinese consumer sector, including interior design and home decoration. Chinese companies are making the shift from "made in China" to "designed and created in China" as consumers are increasingly more confident with the domestic brands. That is why DOMOTEX asia/CHINAFLOOR is supporting Chinese carpet design and will house the second edition of Chinese Original Carpet Design Show, promoting the works of young Chinese carpet designers. The top 30 carpets will be displayed onsite as a part of a unique installation. Jury selected among prominent and leading figures in design industry; press members, design professionals and associations will choose top-10 works and award the young talents onsite the show.

The DOMOTEX asia/CHINAFLOOR team and COVER Magazine will host the fourth edition of the curated Luxury Brands exhibition. VIPs and invited guests can visit the signature marquee in Hall-W5, presenting renowned carpet design firms who will display a variety of extravagant products. Each company will introduce two of its finest hand-made rugs with the goal of attracting buyers as well as industry professionals interested in collaborating on future design projects.

Exhibitors and visitors alike are excited by the great mix of design that will be on display and the potential to develop the event, bringing high-end rugs to a greater Asian audience. In celebration of this growing product niche at the exhibition, show organisers and COVER for the second time will introduce an opportunity for international visitors to catalyse their participation by applying for the 2020 Carpet Delegation. Delegates who are selected follow exclusive DOMOTEX asia/CHINAFLOOR Carpet Sector tours and are personally introduced to the Luxury Brands.

Fibre2Fashion News Desk (RKS)

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