Niti Singhal, a renowned fashion designer from the house of ‘Twee in One’, in association with Colorjet India Ltd, India’s biggest manufacturer of digital inkjet textile printers, showcased her collection at Flying Solo at New York Fashion Week (NYFW) 2019, held last month. The collaboration was aimed at spreading awareness about sustainability.
Flying Solo is an innovative fashion brand, an organisation of designers, and a platform, which is revolutionising fashion by making up-coming designers the main beneficiaries. The result is a hotbed of creativity, inspiration, and the most vibrant experience in New York City.
"As the awareness of sustainability grows in the fashion industry, there are voices awakening in the fashion industry that recognise the toll on the environment, and are pushing forward to encourage sustainable fashion. Colorjet strives to achieve sustainability in the industry and has taken a step forward by collaborating with Niti Singhal at Flying Solo – NYFW to spread awareness about this initiative," Smarth Bansal, DGM (Brand & Product) at Colorjet, said.
Niti Singhal, founder of ‘Twee in One’ creates convertible and reversible clothing that easily lets people change their look from day to night; formal to casual; and meeting to party; with just one set of clothing. “With the idea of a movement towards sustainability, I came up with this concept of Twee in One, which tries to promote more style with lesser clothing," says Singhal.
“One can have right quantity of clothes in his / her wardrobe and yet have many looks and that’s how I re-define sustainability. Moreover, I also use sustainable digital textile printing methods for all my designs,” she adds.
The designs showcased in the show consisted of a mix of cotton wrap satin fabric printed with reactive ink, polyester crepe fabric printed with disperse ink, and cotton satin fabric printed with pigment ink.
Digital textile printing, as compared to its traditional analogue alternatives, is more sustainable in the ways of minimal waste generation and offers a way forward towards clean, efficient and profitable manufacturing.
While traditional rotary screen-printing uses 50-60 litres per metre of water, digital textile printing is the efficient alternative, which consumes only 14-20 litres per metre of water. This has helped save as much as 40 billion litres of water worldwide in just 2018. It also offers ink efficiency by consuming only 10 per cent of colour as compared to screen-printing.
Colorjet with its various digital printing solutions provides a better and a sustainable way of printing. Colorjet printers have advanced capabilities to match the pace of ever evolving trends and has opened new avenues for many who are looking out for superb quality and innovative design.
“It is exciting to see that the fashionistas themselves are bringing about the change they wish to see regarding sustainability. At Colorjet, we always strive to be a responsible brand and take steps towards it. With this participation, Colorjet has stepped right into the middle of things to promote the cause of sustainability by spreading awareness about the benefits of digital textile printing over traditional printing methods,” added Bansal.
Fibre2Fashion News Desk (RKS)