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COTTON USA joins first digital tradeshow In Latin America

10
Aug '20
Pic: CCI
Pic: CCI
Cotton Council International (CCI) promoted US cotton at ‘Colombiamoda Digital 2020’, the first digital trade show in Latin America, from July 27-August 2. The fair had 455 exhibitors & 3,200 buyers of which 78 per cent were domestic buyers. Textile industry buyers visited the online COTTON USA stand which emphasised importance of US Cotton Trust Protocol.

‘Colombiamoda Digital 2020’was the 31st version of Colombiamoda and to reinforce awareness among brands and retailers, CCI also held a webinar on the US Cotton Trust Protocol which attracted 73 guests.

CCI also had an online fashion show of US cotton-rich garments made by COTTON USA licensees from Latin America. The show was set in a digital cotton field using real models. Some 1,900 people watched the show on the Colombiamoda website and on COTTON USA’s social media. The regional TV channel Teleantioquia also broadcasted the show.

Fibre2Fashion News Desk (PC)


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