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DOMOTEX asia/CHINAFLOOR to expand design influence

21
Sep '19
Pic: Domotex
Pic: Domotex
Domotex Asia/Chinafloor – the leading trade show for carpets and floor coverings in the Asia Pacific region is expanding the design and conference area and welcoming new and returning brands. For the 22nd edition, each flooring sector will have a theme. The highlighted product category in wood will be solid wood for ground heating systems.

The category is taking over the entire hall showing new technologies, new designs and new products in floor heating. Solid wood for ground heating systems is growing in China – according to China National Forest Products Industry Association, around 80% of China's wood flooring brands have developed the product. At the same time the market share is increasing by more than 30% annually. It is expected that by 2025, the market size of solid wood for ground heating systems will reach RMB 10 billion (approx. 1.4 billion USD). The international and local market leaders, such as Junckers, Foglie d’Oro, Edelholz, IBF,  Teclic, Nature, Fudeli, Bloor, Jinyi, Licher, Nuogao and Moganshan have already confirmed their participation at the show. Also in this hall we see the latest developments in the market in the dedicated InnovAction campaign.

The resilient flooring section will be spread out to 69,500 sqm gross, featuring Stone Plastic Composite (SPC) flooring. Among the resilient halls, there will be an 'Inspiration Hall', housing InnovAction campaign and design forum, where famous interior designers will educate the audience on using resilient flooring in interior.

The InnovAction will be upgraded by showcasing the new products within matching interior spaces. This new way of presenting the InnovAction products is ideal for both manufacturers to share the ideas and for visitors to keep up to date with the market trends.

Carpet section will promote carpet as a driving force for interior design, with a dedicated hall being the epicenter of home and design carpets and the host hall for the Luxury Brands Carpet Show – a showcase of the most sought-after international high-end carpet design brands. After the successful first edition in 2019, Chinese Original Carpet Design Show comes back to promote the works of young Chinese carpet designers. Country pavilions from Germany, Belgium, Iran and Turkey will also showcase their products among the carpet halls.

Traditionally DOMOTEX asia/CHINAFLOOR has been focused on B2B, however due to the market changes, the end users are more and more welcome to the show. In order to give the oriental carpets and rugs the spotlight and follow the trends, Indian and Afghanistan pavilions will be creating a new area -“Treasure of Orient”. 

In 2020, DOMOTEX asia/CHINAFLOOR will cover more than 185,000 sqm of gross space, taking up 16 halls at the Shanghai New International Expo Center. Five of the exhibition halls will be dedicated to carpets and rugs, four to wood, bamboo and other hard floors, 2 to FLOORTECH asia and 5 halls to resilient floor coverings. In 2019, the show gathered 1,579 exhibitors from 36 countries and attracted 66,875 trade visitors, of which 15,092 international, coming from 107 nations. DOMOTEX asia/CHINAFLOOR is a part of the dynamic international DOMOTEX brand based in Hannover, Germany, along with three other platforms: DOMOTEX Turkey, DOMOTEX USA and – making its debut this year – DOMOTEX Mexico. (PC)

Fibre2Fashion News Desk – India


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