Elleti partners Wiser Wash for Europe

Elleti Group, an Italian garment manufacturer specialising in denim treatment, has announced an exclusive partnership with Wiser Wash for Europe and the Mediterranean area, with Portugal being the only exception. With the introduction of Wiser Wash's technology, Elleti Group has reduced the amount of resources used in traditional garment treatment.

 

Elleti Group, an Italian garment manufacturer specialising in denim treatment, has announced an exclusive partnership with Wiser Wash for Europe and the Mediterranean area, with Portugal being the only exception. With the introduction of Wiser Wash's technology, Elleti Group has reduced the amount of resources used in traditional garment treatment.#

Elleti Group is led by the steady hand and ambitious vision of Luigi Lovato, who was recently recognised by Rivet50 as one of 2020's fifty most influential people in the denim ecosystem. The partnership with Wiser Wash is a fitting continuation of Elleti Group's tireless pursuit of excellence, development of cutting-edge solutions and commitment to environmental sustainability, which has always projected the proud Made in Italy tradition towards the future.

 

Elleti Group, an Italian garment manufacturer specialising in denim treatment, has announced an exclusive partnership with Wiser Wash for Europe and the Mediterranean area, with Portugal being the only exception. With the introduction of Wiser Wash's technology, Elleti Group has reduced the amount of resources used in traditional garment treatment.#

The patented washing method eliminates the use of pumice stone and all harmful chemicals, while drastically reducing water consumption throughout the process. In addition, the efficiency of the process lowers chemical and mechanical stress on fabric fibres as compared to traditional treatment, guaranteeing greater garment robustness and longevity.

 

Elleti Group, an Italian garment manufacturer specialising in denim treatment, has announced an exclusive partnership with Wiser Wash for Europe and the Mediterranean area, with Portugal being the only exception. With the introduction of Wiser Wash's technology, Elleti Group has reduced the amount of resources used in traditional garment treatment.#

This important milestone is the latest and more relevant result of a commitment that has been integral to Elleti Group's approach since its foundation. This was already present in the Earthkeepers collection, a line of low environmental impact treatments which marked the culmination of research and experimentation journey, aimed at developing an authentic look whilst looking out for the safeguard of the environment, its resources and its people. Record of the company's evolution is kept in the ‘Stadium’, an impressive archive of Elleti Group collections. There displayed are some 15,000 garments, direct evidence of the stylistic and technological developments that have made Elleti Group an international benchmark for creativity and high quality.

 

Elleti Group, an Italian garment manufacturer specialising in denim treatment, has announced an exclusive partnership with Wiser Wash for Europe and the Mediterranean area, with Portugal being the only exception. With the introduction of Wiser Wash's technology, Elleti Group has reduced the amount of resources used in traditional garment treatment.#

“Nothing is more important to us than satisfying our clients' needs. We put all our expertise and experience at the service of their creative ideas,” Luigi Lovato, founder and CEO of Elleti Group, said in a press release. “The partnership with Wiser Wash is definitely another reason to be proud, and it will set our bar even higher in guaranteeing quality, authenticity and an ever-increasing respect for the environment and our employees.”