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G-III Apparel and Levi Strauss renew licensing agreement

17
Aug '20
Pic: Levi Strauss
Pic: Levi Strauss
G-III Apparel Group Ltd, a designer and marketer of apparel and accessories, has announced that it has renewed its license agreements with Levi Strauss & Co for the Levi’s and Dockers brands. These licenses have been renewed through November 30, 2024 and cover men’s and women’s outerwear under the Levi’s brand and men’s outerwear for the Dockers brand.
 
“We are thrilled to continue to build upon our 22 years of successful partnership with Levi Strauss & Co, one of the most socially and environmentally responsible apparel brands in the world. We look forward to driving creativity and innovation within our outerwear collections for the iconic Levi’s and Dockers brands and leveraging our diversified distribution to maintain best in class status across all channels,” Ron Finestone, G-III Divisional president, outerwear, said in a press release.
 
"Outerwear is an important part of the head-to-toe look that we bring to our fans,” Marc Rosen, executive vice president and president, Levi Strauss Americas, said in a press release. “We look forward to continuing our longstanding partnership with G-III Apparel Group, on our outerwear collections in the US.”
 
Levi’s men’s and women’s outerwear collections will continue to be sold in select department stores, specialty stores, and premium outerwear retailers, as well as Levi’s retail locations. Dockers men’s outerwear will be available at select department stores nationwide.

Fibre2Fashion News Desk (JL)


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