Germany's Bettina Bar new show director of Neonyt & Val:ue

12 Oct '21

2 min read

Bettina Bar Pic: Messe Frankfurt

Bettina Bar will take over as show director of Neonyt and the new tradeshow format Val:ue in Messe Frankfurt’s textile and textile technologies division, with effect from October 15, 2021. Both tradeshows are held during Frankfurt Fashion Week. She will be responsible for strategy, concept, contents, organisation and further development of the trade fair formats.

Bar will be taking over from Thimo Schwenzfeier, who, after more than eight years at Messe Frankfurt, is leaving the company to pursue new professional challenges. In her new position, Bar will report to Olaf Schmidt, vice president of textiles & textile technologies at Messe Frankfurt GmbH, the company said in a media release.

Since 2012, Bar has held various positions for Messe Frankfurt in the field of consumer goods fairs and was recently show director of Tendence. Among other things, Bär was jointly responsible for the Ethical Style Guide, whereby sustainable exhibitors at Tendence were separately identified and communicated according to a jury's decision.

As part of her dual role, Bettina Bär will also be taking over the management of new fashion fair Val:ue, which – as the future base of the ‘Quality & Mainstream Fashion’ segment – will be launched for the first time at Frankfurt Fashion Week in January 2022.

Fibre2Fashion News Desk (KD)

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