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GHCL launches Rekoop 2.0 at NY Home Fashions Market

Sep '19
During the New York Home Fashions Market Week, Fall 2019, GHCL launched Rekoop 2.0, a circular solution, which comprises of a total of 12 innovative collections. Rekoop 2.0 ensures that used sheets are recollected and depolymerised into fibre again. The polyester fibre can be used as a raw material for remanufacture and the cotton can be used as a biofuel.

The Rekoop 2.0 collection revolves around exciting blends of recycled polyester with other sustainable fibres such as Tencel from Lenzing AG, Modal, Bamboo, Cupro, Linen and BCI Cotton. Meaningful performance attributes are incorporated into some of the collections. Overall, the collections have a truly broad appeal in terms of weaves, textures, prints and finishes and are spread across the price pyramid, said GHCL in a press release.

GHCL has also ensured that its participation in the Fall Market is climate neutral. It partnered with South Pole, a leading sustainability consultancy headquartered in Zurich, to calculate the GHG footprint of participation based on flights to and from New York, hotel stays and transportation within the city. The incurred emissions have been offset by a factor of 2.5, committing to the 2-degree celsius global warming path outlined in the Copenhagen Accord, totalling to 256 tonnes of CO2 emissions. The offsetting has been done by investing in the Kornburi Wastewater Treatment Project in North Thailand.

Green Circle Fashion, a thought leadership platform on sustainability transformation is being launched by GHCL during this Market. This platform aims at creating a community of business leaders, experts, practitioners and students together to collaborate, innovate and build a knowledge base around sustainability.                                

GHCL is a well-diversified organisation with presence in chemicals, textiles and consumer products businesses. In chemicals, the company mainly manufactures soda ash that is a major raw material for detergents & glass industries and sodium bicarbonate (baking soda). One of India's leading manufacturers of home textiles, GHCL has an integrated set up which commences right from spinning of fibre (yarn), weaving, dyeing, printing till the finished products, like sheets & duvets, take shape which are primarily exported worldwide. The in-house spinning unit has the capability to manufacture multiple varieties of 100 per cent cotton and blended yarns at various facilities. A perennial innovator in bed linen category some of the recent innovations in the category of sheets include ‘Cirkularity’ – a collection of 8 ranges that support the Circular Economy and focus on 'reuse, reduce and recycle', 'Meditasi, a health and wellness collection with 9 ranges that include radiation control, temperature regulation, moisture management and athletic recovery and 'Fabfit', a unique fit solution where three sheets fit the six sizes of mattresses. Consumer products operation is another business for GHCL where it is a leader in manufacturing and selling edible salt, industrial grade salt and honey in the country under the brand name of I-Flo. (PC)

Fibre2Fashion News Desk – India

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