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Lenzing creates unprecedented level of traceability

Aug '20
Pic: Lenzing
Pic: Lenzing
Most of the top 100 fashion brands have announced targets for 100 per cent sustainable fibres target by 2025, but less than 5 per cent can trace their textile inputs to verify sustainability credentials. To address this challenge, Lenzing, ArmedAngels and Schneider have joined hands with TextileGenesis to create an unprecedented level of traceability.
The fibre-to-retail traceability pilots covered 45 garment styles each containing Lenzing Ecovero specialty viscose fibres or Authentico organic wool, from supply chains spanning six countries.
Using the innovative Fibrecoin technology of the TextileGenesis platform, Lenzing, ArmedAngels, and Schneider were able to issue digital blockchain ‘assets’ (or tokens) in direct proportion to the physical shipments of Lenzing Ecovero and Authentico fibres. These digital tokens provide a unique ‘fingerprint’ and authentication mechanism, preventing adulteration and providing a secure, digital chain-of-custody across the entire textile value chain.
“We at ArmedAngles believe that sustainable products start with transparency. But product traceability in the textile supply chain can be quite a challenge. Our aim is always to make a difference. To find the best partners, to push boundaries together and find solutions! Cooperating with TextileGenesis and conducting two successful real-time blockchain-based traceability projects showed us that it is not only about sustainability, fraud protection, quantification and accountability, but also a true return on invest. Plus, the platform provides a true global language for supply chain tracking” Martin Hoefler, CEO and founder of ArmedAngels, said in a press release.
Lenzing has been at the forefront of the digital traceability and showcased a ‘first of a kind’ blockchain-enabled traceability for Tencel branded fibres at the Hong Kong fashion summit last year. 
“The objective of this pilot was to demonstrate scalability across all generation of wood-based cellulosic fibres and therefore we chose Lenzing Ecovero fibres the most sustainable viscose for traceability. We believe that traceability and sustainability are deeply interconnected, and as market pioneers we are paving the way for the rest of the industry. The combination of physical markers in Lenzing Ecovero and the supply chain traceability on TextileGenesis creates the industry’s most comprehensive fibre assurance mechanism brands can be fully sure they actually receive when they pay for Lenzing’s sustainable fibres” Robert van de Kerkhof, CCO and board member of Lenzing said.
In Q4 2020, Lenzing will roll out TextileGenesis globally for its Tencel and Lenzing Ecovero fibres portfolio.
Schneider Group, industry’s leading wool tops producer, demonstrated complete farm to retail traceability for its Authentico programme (a sustainable wool programme with deep engagement among sheep-growers in Australia, New Zealand and Argentina).
“Schneider led the way with Organic wool tops production and carbon neutral wool offering, and is again paving the way for the wool industry to an unprecedented level of traceability. Our Authentico wool programme is unique due to its grass-root engagement with growers, and we wanted to offer the possibility for brands to have the complete supply chain visibility for Authentico wool. The pilots with TextileGenesis demonstrates the scalability of the technology across the supply chain and creates an innovative way to offer complete assurance to brands and consumers” Jeffrey Losekoot CEO of The Schneider Group, said in the release.
TextileGenesis is an industry-leading traceability platform for the fashion industry and invented Fibrecoins technology (patent pending). It’s a global network of sustainable fibre producers, leading brands, and key industry organisations to accelerate the adoption of fibre-to-retail traceability.
“Fashion & textile is one of the most fragmented industries resulting in highly opaque supply chains. Our focus from the beginning has been to build a truly scalable fibre-to-retail traceability platform for the industry. In five years, we believe that majority of top 100 brands will only source sustainable and traceable textile raw materials” Amit Gautam, CEO & founder of TextileGenesis said.

Fibre2Fashion News Desk (JL)

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