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Livaeco by Birla Cellulose launched in outside markets

Oct '19
Pic: Aditya Birla Group
Pic: Aditya Birla Group
Livaeco, the soft, breathable and fluid fabric by Birla Cellulose, the pulp and fibre business of Aditya Birla group, was launched in markets outside of India last month. It was showcased in Intertextile/ Yarn Expo of China from September 25-27 and in the Premiere Vison Paris Sept 2019 edition. Livaeco was first launched in India in January this year.

"Chinese textile industry, being the global manufacturing hub, has come into serious spotlight for the impact created by it on the environment. Birla Cellulose has prioritised the launch of Livaeco in China in collaboration with our value chain partners to support this cause by starting the manufacturing of this product at its plant at Birla Jingwei fibre company ltd, in order to create a greater and broader positive impact on the environment," said Dilip Gaur – managing director of Grasim Industries Ltd in a press release by Aditya Birla group.

Livaeco is manufactured with an objective of delivering a product with unmatched sustainability such as sustainable forestry, benchmark resource efficiency using closed loop production systems, lower water footprint, lower GHG emissions and complete traceability of value chain.

Livaeco is made from fully renewable natural raw materials sourced from sustainable forestry certified by the Forest Stewardship Council, a premier NGO which works towards the conservation of trees. The production of the said fibre is done using highly efficient closed loop production process that helps recover and reuse chemicals and water used in the process. Livaeco saves up to 900 litres of water and reduces 300g of CO2 per garment. In addition, the production process has a mechanism which ensures traceability of the product, which enables the consumer to know where the fibre was produced. Viscose being fully biodegradable finds the perfect answer to the problem of ending up as a waste in landfills or contaminate soil and aquatic bodies.

The United Nations in the year 2015 came up with 17 Sustainable Development Goals as a standard which each country had to achieve by the year 2030 in order to bring about their overall development. Amongst the various important topics which were so discussed, reduction in actions for climate change, access to clean water and sanitation, and responsible consumption and production to reduce the impact on environment are the ones which are stressed upon tremendously, where the global corporate community need to take a lead in order to achieve the sustainable development.

Experimentation with fashion by the consumers and rapid growth of fast fashion has correspondingly lead to thousands of tons of fabrics, clothes and other materials finding their way to the dumpster every day. The textile industry is discredited for being one of the most polluting industry globally and the consumers of textile goods are conscious and increasingly concerned about the sustainability related aspects of the products that they chose to wear.

Birla Cellulose in cooperation with its value chain partners is fully engaged in the implementation of actions that are needed to achieve the Sustainable Development Goals. It has inculcated the ideology of sustainability at the core of its business strategy focussing on actions that create positive impact on the people and the planet.

Fibre2Fashion News Desk (PC)

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October 2019

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