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Lycra to showcase latest tech at Intertextile Shanghai

Sep '20
Pic: The Lycra Company
Pic: The Lycra Company
The Lycra Company, a leader in innovative fibre and technology solutions for apparel industry, will exhibit its latest products designed to meet consumer needs at Intertextile Shanghai to be held on September 23-25. Themed ‘Renew, Redefine, Reinforce’, the presence at the show will allow visitors to learn about the new Lycra Anti-Slip fibre technology.
Other well-received technologies such as Lycra FitSense technology, Lycra MyFit fibre and CoolMax freshFX technology will also be showcased.
“Every industry is facing unprecedented challenges this year and the apparel industry is no exception. We have been pleased to see that, despite market uncertainties, there is still a strong appetite for innovation as brands look to keep an edge and offer better value to consumers. Innovation has always been in The Lycra Company’s DNA, which we believe is key to address the increasing demands for functional and sustainable apparels globally,” Julien Born, president, Apparel, The LYCRA Company, said in a press release.
“Asia is set to be the key driver for The Lycra Company’s global growth. As such, we will continue our innovation journey by launching new technologies, such as the ones we are showcasing at Intertextile.  Only by working closely with our partners and customers can we empower our customers to gain a winning edge and fully capture the opportunities offered by a new global economy,”  Steve Stewart, apparel vice president, Asia, The Lycra Company, said.
Lycra Anti-Slip fibre is an exceptional denim seam slippage solution for applications in single core spandex fabrics that require durable stretch and good recovery power. Designed to help prevent seam slippage and improve garment quality and yield, this patent pending fibre helps maintain garment appearance wash after wash and wear after wear. It is a versatile fibre that makes possible for a multitude of fabric developments and constructions, including open structures and use of PES/Viscose blends, and cotton blends achieving a soft touch and authentic appearance.
Lycra FitSense technology is a patented water-based dispersion that features the same molecules as Lycra fibre, but in liquid form. This revolutionary innovation is screen printed onto fabric containing Lycra fibre to provide lightweight, targeted support across a range of garment types. 
Lycra MyFit fiber is a patent-pending fibre technology engineered with a new polymer designed to deliver improved comfort and fit. The result is greater shape tolerance and a customised fit experience for a differing range of body shapes.  
Coolmax freshFX technology actively suppresses the growth of bacteria which are the root cause of body odour and related smells and therefore is perfectly adapted for applications such as sportswear and underwear to offer freshness. The active ingredient in Coolmax freshFX qualifying fibres is a durable, non-migratory silver-based antimicrobial additive.  
“The beginning of 2020 may have taken us by surprise, yet I am excited to see the speedy recovery across Asia-Pacific, particularly in China. Technology and innovation are now the oxygen of every business. With our legacy and profound understanding of the apparel and textile industry, we are excited to work with our partners in China to bring more consumer-centric innovation to the world,” Jack Yang, R&D director, The Lycra Company, said in the release.
To bring to life The Lycra Company’s newest innovations at Intertextile, the technologies will be introduced via multimedia channels such as LED videos and AR technology.  Sample fabrics and garments experience will be available at the booth for further engagement. There is also a bottle calculator for visitors to understand how many plastic bottles are being put into use again in a garment by providing fabric weight and EcoMade fibre content. To learn more about the latest developments of The Lycra Company, visit Intertextile Booth H4.1-E56.

Fibre2Fashion News Desk (JL)

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