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Polygiene & Untuckit partner to provide odourless shirts

Sep '19
Pic: Polygiene
Pic: Polygiene
The new Polygiene Stays Fresh treated shirts will launch this month with Untuckit's wrinkle-free performance collection with plans to continue expanding in future seasons. Polygiene's Stays Fresh technology will protect the user against body odour in daily wear. Clothes washed less often will significantly reduce their environmental footprint.

"From the start, Untuckit has been about pushing the envelope and innovating men's wardrobes," said Björn Bengtsson, chief merchandising officer at Untuckit. "With Polygiene, the shirts will keep you both sharp and fresh, in the office or at home."

"We want to transform the way people think about clothes. Untuckit is a perfect partner to take these personal benefits and positive environmental effects into lifestyle and fashion," said Ulrika Björk, CEO of Polygiene.

Untuckit has given men a seamless way to look sharp and casual by creating shirts designed specifically to be worn untucked in more than 50 tailored fit options. Through the past 8 years, the brand has expanded to offering 13 product categories—ranging from t-shirts and polos to sports jackets and pants—in addition to a wide selection of shirts, dresses and blazers for women. Untuckit is dedicated to creating an unmatched shopping experience with more than 75 physical retail locations across the US and Canada, as well as the UK starting in Fall 2019.

Polygiene is the world-leading provider of odour control technology and stays fresh solutions for clothing, sports equipment, lifestyle, textiles and other materials to help people stay fresh and confident. More than 140 global premium brands have chosen to use Polygiene Stays Fresh technology in their products.

Untuckit launched in 2011 by Chris Riccobono, is one of the fastest-growing retail brands in North America. There are more than 75 retail locations across the US and Canada, and it has support from ambassadors like hockey legend Wayne Gretzky, New Orleans Saints Quarterback Drew Brees, Nascar driver Chase Elliott, and Arizona Cardinals Running Back David Johnson. What differentiates Untuckit from other shirt manufacturers is their perfectly tailored fit when worn untucked, their use of technologies such as wrinkle free, moisture-wicking, added stretch, and their 50+ fits for every shape and size. (PC)

Fibre2Fashion News Desk – India

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