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Skechers wins Footwear Plus Company of the Year award

11 Feb '20
4 min read
Pic: Skechers
Pic: Skechers

Skechers, designer and developer of lifestyle footwear for men, women and children, has been honoured as Company of the Year by Footwear Plus. This was for the eighth time in past 15 years that Skechers received this honour. Skechers Kids received the Excellence in Children's Design Award the third such accolade from Footwear Plus that the company has won.
 
"2019 was a year of significant sales growth, brand milestones, product awards and achievements for Skechers, including delivering some of our best footwear collections for children," Michael Greenberg, president of Skechers, said in a press release. "Through all of our active and casual looks, performance shoes, work offerings and cause-focused collections, our mission has always been to deliver style, innovation and comfort to the world-and it's such an honour to be voted as Company of the Year by our industry, as well as earn an Excellence in Design Award for our childrens' product."
 
"Congratulations to Skechers on its Company of the Year and Children's Plus Awards for 2019," Greg Dutter, editorial director of Footwear Plus, creators of the 21st annual industry accolades recognising excellence in design and retail, said in the release. "Despite stiff headwinds spanning tariff hikes to epic retail disruption, Skechers not only weathered the storm, it achieved record sales and growth. Skechers did what it does best: fire on all cylinders, driving growth through wholesale, DTC, brick-and-mortar and digital channels and hitting on key trends in mens', womens', and childrens' categories ranging from performance athletic to the trendiest casual styles. Skechers has become synonymous with shoes, reflecting a brand width and familiarity that meets the masses."
 
Throughout 2019, the brand's vast product diversity and reputation as an industry disruptor was unparalleled. Skechers has become a coveted fashion brand, appearing on HypeBae and Fashion Week catwalks worldwide thanks to its iconic D'Lites, Energy, heritage products and high-profile collaborations. The Company won 25 awards last year alone, including plaudits for its Skechers GOrun Hyper and Skechers Go Golf collections-performance technology that has helped elite athletes like golfers Brooke Henderson and Matt Kuchar and runner Ed Cheserek reach new career highs. Skechers has also expanded its international business to over 55 per cent of its total sales, achieving growth in global regions around the world.
 
Skechers' previous Footwear Plus awards include the Company of the Year Award in 2005, 2006, 2008, 2009, 2010, 2014 and 2015, and Plus Awards for Design Excellence in 2000 for Young Womens' Fashion; 2001 for Womens' Streetwear; 2002 for Kids' Fashion; 2005 and 2006 for Mens' Streetwear; 2013 for the Running and Childrens' categories; 2014 for Running Design; 2015 for Athleisure; and 2016 for its Skechers Kids product.
 
Now the world's third largest athletic lifestyle brand, Skechers offers a growing collection of footwear, apparel and accessories for every age and activity. In addition to the Company's award-winning Skechers Kids collection, Skechers' DNA spans fashion lines D'Lites and Skecher Street; core collections like Skechers Sport, Skechers USA and Modern Comfort; the philanthropic offering Bobs from Skechers; and performance innovations such as Skechers GOrun, Skechers GOwalk and Skechers Go Golf. Many of the Company's styles are infused with Skechers' Air-Cooled Memory Foam insole technology, flexible knit and stretch fabrics, and comfort fits for every foot, including Arch Fit, Wide Fit and Relaxed Fit.
 
Celebrity product endorsees for Skechers' collections include TV personality Brooke Burke; Dodgers' ace pitcher Clayton Kershaw; football legends Tony Romo and Howie Long; and boxing icon Sugar Ray Leonard. The Company's performance ambassadors include elite marathon champion and Boston Marathon winner Meb Keflezighi; elite runner Ed Cheserek; and pro golfers Matt Kuchar, Brooke Henderson, Billy Andrade and Colin Montgomerie.
 
(Except for the headline and the first para, this story has not been edited by Fibre2Fashion staff.)

Fibre2Fashion News Desk (JL)

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