Superfeet, a leader in innovative over-the counter insoles and footwear, has secured the New Balance license agreement for insoles. Starting 2020, Superfeet will expand its insole offering to include New Balance insoles in North America and parts of Asia. New Balance is a sporting good company building global brands that athletes are proud to wear.

 

Superfeet, a leader in innovative over-the counter insoles and footwear, has secured the New Balance license agreement for insoles. Starting 2020, Superfeet will expand its insole offering to include New Balance insoles in North America and parts of Asia. New Balance is a sporting good company building global brands that athletes are proud to wear.#

The new line of New Balance insoles built on the signature foundation of Superfeet shape, features three distinct purpose-built collections - Casual, Running, and Sport. In addition to delivering a fresh offering of off-the-shelf products curated to meet the needs of the New Balance consumer, New Balance will offer their shoppers custom created insoles. Combining Fitstation by HP + Volumental, 3D scanning and gait analysis technology, New Balance custom insoles will feature 3D-printed-caps manufactured on HP Jet Fusion printers and assembled into finished insoles at the Flowbuilt Manufacturing facility in Washington state.

 

Superfeet, a leader in innovative over-the counter insoles and footwear, has secured the New Balance license agreement for insoles. Starting 2020, Superfeet will expand its insole offering to include New Balance insoles in North America and parts of Asia. New Balance is a sporting good company building global brands that athletes are proud to wear.#

"New Balance is known around the world for delivering unsurpassed comfort to their customers. We are honoured to have been selected by New Balance as the company who will help build that legacy into the future," John Rauvola, CEO and president of Superfeet said in the press release. "The addition of New Balance insoles to the Superfeet portfolio provides us the opportunity to further our company mission of helping as many people as possible by providing Superfeet shape to even more customers."

 

Superfeet, a leader in innovative over-the counter insoles and footwear, has secured the New Balance license agreement for insoles. Starting 2020, Superfeet will expand its insole offering to include New Balance insoles in North America and parts of Asia. New Balance is a sporting good company building global brands that athletes are proud to wear.#

"When selecting companies to represent the New Balance brand, we look to those who are as committed to serving athletes as we are," Christine Madigan, vice president of Accessories and Licensing at New Balance said. "Superfeet's deep knowledge of the run category and more than 40-year track record in bringing innovative, high-quality products to market has earned trust from athletes of all abilities making them the perfect accessory for New Balance."

 

Superfeet, a leader in innovative over-the counter insoles and footwear, has secured the New Balance license agreement for insoles. Starting 2020, Superfeet will expand its insole offering to include New Balance insoles in North America and parts of Asia. New Balance is a sporting good company building global brands that athletes are proud to wear.#

The new line of insoles are available immediately at New Balance stores, online and in select retailers.

 

Superfeet, a leader in innovative over-the counter insoles and footwear, has secured the New Balance license agreement for insoles. Starting 2020, Superfeet will expand its insole offering to include New Balance insoles in North America and parts of Asia. New Balance is a sporting good company building global brands that athletes are proud to wear.#

(Except for the headline and the first para, this story has not been edited by Fibre2Fashion staff.)