Home / Knowledge / News / Press Release / Superfeet secures New Balance license agreement

Superfeet secures New Balance license agreement

27
Jan '20
Pic: PR Newswire
Pic: PR Newswire
Superfeet, a leader in innovative over-the counter insoles and footwear, has secured the New Balance license agreement for insoles. Starting 2020, Superfeet will expand its insole offering to include New Balance insoles in North America and parts of Asia. New Balance is a sporting good company building global brands that athletes are proud to wear.
 
The new line of New Balance insoles built on the signature foundation of Superfeet shape, features three distinct purpose-built collections - Casual, Running, and Sport. In addition to delivering a fresh offering of off-the-shelf products curated to meet the needs of the New Balance consumer, New Balance will offer their shoppers custom created insoles. Combining Fitstation by HP + Volumental, 3D scanning and gait analysis technology, New Balance custom insoles will feature 3D-printed-caps manufactured on HP Jet Fusion printers and assembled into finished insoles at the Flowbuilt Manufacturing facility in Washington state.
 
"New Balance is known around the world for delivering unsurpassed comfort to their customers. We are honoured to have been selected by New Balance as the company who will help build that legacy into the future," John Rauvola, CEO and president of Superfeet said in the press release. "The addition of New Balance insoles to the Superfeet portfolio provides us the opportunity to further our company mission of helping as many people as possible by providing Superfeet shape to even more customers."
 
"When selecting companies to represent the New Balance brand, we look to those who are as committed to serving athletes as we are," Christine Madigan, vice president of Accessories and Licensing at New Balance said. "Superfeet's deep knowledge of the run category and more than 40-year track record in bringing innovative, high-quality products to market has earned trust from athletes of all abilities making them the perfect accessory for New Balance."
 
The new line of insoles are available immediately at New Balance stores, online and in select retailers.
 
(Except for the headline and the first para, this story has not been edited by Fibre2Fashion staff.)

Fibre2Fashion News Desk (JL)


Must ReadView All

Pic: Shutterstock

Textiles | On 23rd Sep 2021

Global economic recovery continues but remains uneven: OECD

The global economy is growing far more strongly than anticipated a...

Pic: Shutterstock

Textiles | On 23rd Sep 2021

President Biden plays down probability of US-UK trade deal

US President Joe Biden has played down the chances of a post-Brexit...

Pic: Shutterstock

Textiles | On 23rd Sep 2021

ADB revises down Cambodia’s growth forecast, sees rebound in 2022

Cambodia’s economy is projected to grow by 1.9 per cent this year...

Interviews View All

Florian Heubrandner, Lenzing AG

Florian Heubrandner
Lenzing AG

Sustainable and eco-friendly fibres remain in the minority

Water stewardship, Stakeholders

Water stewardship
Stakeholders

Water use efficiency remains relatively unexplored

Gaurav Davda, Jindal Worldwide Ltd

Gaurav Davda
Jindal Worldwide Ltd

Indian MMF sector to become globally competitive

Daniele Uboldi,

Daniele Uboldi

EptaInks is the screen-printing division of Eptanova, a company that...

Kriti Kanodia,

Kriti Kanodia

A TV show in 2012 where actor Sonam Kapoor customises her own pair of...

Simone Morgante,

Simone Morgante

Based out of Como, Italy, and with technological expertise of nearly 70...

Pranesh Sridharan & Berndt Koll, Lenzing

Pranesh Sridharan & Berndt Koll
Lenzing

The Lenzing Group produces Lenzing Lyocell and Modal cellulosic fibres of...

Steve McCullough & Marco Weichert, Functional Fabric Fair & Design and Development GmbH Textile Consult respectively

Steve McCullough & Marco Weichert
Functional Fabric Fair & Design and Development GmbH Textile Consult respectively

Functional Fabric Fair is a trade-exclusive event showcasing the latest...

 Natacha Defeche, Edana

Natacha Defeche
Edana

Since 1971, EDANA, the International association serving the nonwovens and ...

Sarah Denise Cordery, Sarah Denise Studio

Sarah Denise Cordery
Sarah Denise Studio

Manchester, England-based Sarah Denise Studio provides relevant fashion...

Archana Jaju, Label Archana Jaju

Archana Jaju
Label Archana Jaju

<b>Archana Jaju</b>’s Hyderabad-based eponymous label works with artisans...

Suman Nathwani, Suman Nathwani

Suman Nathwani
Suman Nathwani

Designer <b>Suman Nathwani</b> talks about her journey of opening a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search