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Tencel partners Arvind for sustainable & soft workwear

18
Aug '20
Pic: Lenzing  AG / Arvind Ltd
Pic: Lenzing AG / Arvind Ltd
Tencel, the textile specialty fibre brand under Lenzing, has partnered with India-based textile and garment major Arvind Ltd to launch a collection of trendy, stylish sustainable shirts and suiting for men. The partnership marks a key milestone in the sustainability journey of Tencel fibres that brings a good range for the menswear segment. 

Quarantine clothing goes green with the perfect balance of comfort and performance. Made using superior fabrics consisting of Tencel branded fibres, The Arvind x Tencel collection allows customers to make a conscious choice and give back to the environment, the companies said in a joint release.

"The current scenario has increased the focus on outfits which keep you comfortable through the day and this collection helps provide a good solution. The collection has been created with the utmost care and an eye for detail, allowing it to be worn across the year. It’s light, soft, biodegradable and it consumes less water and syncs well with trends and style. Features in workwear like softness and breathability which have been a key parameter for womenswear are now equally important for men as well, this is one of the key benefit male consumers can expect out of this range," the release said.

“At Lenzing, we are always working closely with different partners to minimise the environmental footprint of the fashion industry and help consumers make conscious purchases. It is encouraging to see that Arvind shares this value and is setting out to positively influence the community,” said Avinash Mane, commercial head-South Asia, Lenzing AG.

“From innovation in fibre to sustainability in fashion, Arvind has been revolutionising the fashion industry and powering high-fashion brands across the world with continuous innovative offerings. Therefore, it was only natural for us to partner with Tencel brand. Staying true to Tencel’s core promise—each garment is light and breathable with added performance features and at the same time is high on sustainability. 

"Tencel branded fibres are derived from sustainably managed forests and manufactured using an award-winning closed-loop process that produces fibres with a significantly lower carbon footprint and thus helps lower the ecological balance. With features like smoothness, breathability, colour retention and biodegradability, this is the perfect alternative option for both brands and consumers moving towards eco-fashion," said Pranav Dave, CMO, Arvind Limited.

Fibre2Fashion News Desk (RKS)


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