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Timberland launches nature needs heroes campaign

06
Feb '20
Pic: Timberland
Pic: Timberland
For the spring 2020 season, Timberland has launched brand's nature needs heroes campaign, celebrating six eco-heroes from around the globe who are making positive change for the planet, and calling on the global community to join the movement. Each hero in the campaign wears footwear, apparel and accessories from the Timberland SS20 collection.
 
The campaign first debuted in fall 2019, in concert with the bold announcement that Timberland will plant 50 million trees by 2025, to help fight the devastating effects of climate change in pursuit of a greener future.
 
Timberland's heroes are a community of open-minded change-makers committed to build a better future for the environment and the people who live in it.  Real people making change for the world through their life's work - ranging from a documentary film maker to an ethical style influencer to a change maker for human and kind cities. 
 
Beyond celebrating their stories, the campaign calls upon people everywhere to take their own actions, large or small, for the planet. The campaign will come to life through print, digital, social media, events, in-store activations and PR.  
 
"The Nature Needs Heroes campaign is based on the premise that small actions make a difference, small actions by many can create a movement, and a movement can change the world," Argu Secilmis, global VP of marketing for Timberland said in a press release. "Timberland is excited to introduce this season's heroes, and to engage the global community in our journey toward a greener future." 
 
New this season: work-inspired apparel thoughtfully made with recycled and organic fabrics and footwear styles made with responsibly-sourced leathers and fabrics made from recycled plastic bottles. Key styles include the Jackson Landing and Earth Rally collections for men; and the Emerald Bay sneakers and Koralyn sandals for women.

Fibre2Fashion News Desk (JL)


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