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VIEW positioned as trend-setting fair format for SS/2021

Dec '19
Pic: View Premium Selection
Pic: View Premium Selection
From December 3-4, international suppliers from fabrics and additionals segments presented around 360 collections for Spring.Summer 2021 at View Premium Selection in Munich. All major German brands as well as brands & designers from neighbouring countries were represented at the fair, positioning View as an early trend-setting fair format for the new season.

Overall, the atmosphere at View was efficient and positive, despite the challenging tasks in many areas of the industry. These were discussed in a committed and solution-oriented manner during intensive discussions. The very complex subject of sustainability and transparency in the production and logistics processes, the partly decreasing margins for the fabric manufacturers, the currently threatening or completed company insolvencies within the ready-made clothing sector were just some of the topics discussed.

“With great encouragement from the exhibitors and the continuously developing visitor frequency, especially on a heavily visited second day of the fair, the View event as an early Fabric Trade Fair is the ideal preparation for the Munich Fabric Start in February. Despite the overlapping dates initiated by Milano Unica, we are convinced after discussions with exhibitors and visitors that we can expect three successful trade fair days in Munich with the usual strong international portfolio,” said Sebastian Klinder, managing director, Munich Fabric Start.

“The View event, as a business and communication platform, is becoming increasingly important for us, as we will start the season even earlier in the future. All of our divisions were on site for the entire two days of the fair. We have already gained very good insights into the upcoming colour directions. Also, with regards to the spectrum of innovative qualities. There have been very nice developments in the linen sector, for example in combination with Tencel,” said Susanne Schwenger of Marc O’Polo.

“For us, View is the perfect trade fair for planning discussions to explore what our partners are pursuing in order to offer them a timely and appropriate offer. Our customers love this fair. Here, they have the opportunity to work in a relaxed manner, to inform themselves and then proceed accordingly at Munich Fabric Start. At the moment, about 30 per cent of our collection is for Spring.Summer 2021,” said Manuel Höchel of Lanificio Fratelli Balli.

“We come to Munich with prepared topics and are specifically looking for the materials for our pre-collection. This is an excellent time for our planning, as we are already placing orders in mid-December. This fair is enormously important for us, as it is the only place where we can get a lot of inspiration, exchange ideas and receive complex information,” said Frank Wojczewski of Windsor.

Sonja Kiefer, designer from Munich, also used View as the location for a TV programme and was equally impressed by the broad and fashionably sophisticated offer for the new summer season.

“The View event is the perfect source of inspiration for my next collection. I am particularly enthusiastic about the new developments shown here. The high quality and fashion competency of the fabrics here fit perfectly into the genre of my rather classic evening wear. Mainly these include satin, crepe, double face with even more stretch for greater comfort also within event fashion,” said Kiefer.

As in the recent past, the range of collections offered by printers, knitters, weavers and denim specialists is already clearly defined in many areas. In exchange with designers and product managers and taking into account current trends, the range will be extended and adapted accordingly until Munich Fabric Start, from February 4-6, 2020.

It is apparent that the range of colours is moving in the direction of brown, cognac and terracotta; that black and white combinations are becoming important; that red with a slight orange hue is gaining significance and blue in various shades is increasingly in demand.

Florals and newly interpreted batiks continue to dominate the prints as striking all-overs. Digitally applied kaleidoscopic interpretations are just as convincing as large format graphics and panneaux prints. Structured effects and crepe yarns are important, even in plain colours. Linen is widely accepted in various interpretations. From irregular plain colours to woven stripes, checks and jacquards. The trend towards cotton and cotton blends in combination with Tencel is strong once again. In contrast to this are articles with a technical finish – now even extending into the classically oriented women's and menswear.

The demand for comfortable textiles with some part stretch is also increasing among high-fashion producers or even couture suppliers.

The jeans range is dominated by sophisticated looks in light elastic qualities, flat weaves in cotton and cotton blends with Tencel and Modal. The use of recyclable qualities is also important here.

“We are very satisfied with the frequency at View. We were also pleased with the positive feedback on our product range for Spring.Summer 2021, which we presented here for the first time,” said Fernando Naval of Tejidos Royo .

The next Munich Fabric Start will present a broad portfolio with over 1,800 collections from more than 1,000 suppliers. Numerous side events will round off the range of inspiration and information on offer for the textile and fashion industry.

Fibre2Fashion News Desk (PC)

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