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Zenph launches anti-microbial denim range with Amicor

18 Jun '20
2 min read
Pic: Zenph
Pic: Zenph

Zenph, an apparel brand in China, has launched a new range of anti-microbial jeans, developed with Amicor fibre. Zenph is a young brand established in 2017, specialises in functional garments for sportswear and outdoor products. Amicor, a specialty anti-microbial fibre, is a flagship product of TAF or Thai Acrylic Fibre Co Ltd (Aditya Birla Group). 
 
Amicor fibre is specially engineered by incorporating additives into the core of the fibre,. This technology gives exceptional durability and long-lasting anti-microbial functionality to a garment upto 100 washes.
 
This new range is called Surpass Limits and uses the freshever denim fabric developed by Prosperity Textiles which uses Amicor as a main ingredient. 
 
“Since the inception of Zenph, our focus is on bringing high performance products for our consumers. We are a sports and outdoor brand and one of the key features of any performance fabric is to keep the wearer fresh and healthy,” Wu Tingbin, general manager of Zenph, said in a press release.
 
We chose Amicor for our Surpass Limits denim range because it is one of the unique technologies that could withstand the heavy washes our jeans go through and provide the permanent anti-bacterial property to the garments. Since consumers choose Zenph for an active lifestyle, presence of Amicor will ensure that they are able to do their activities without worrying about the bad odour or growth of microbes that could occur because of the sweat.”
 
“Amicor is one of the top specialty fibre in our value added products portfolio with proven anti-microbial performance. We are very happy to be associated with Zenph and hope that the consumers will be able to enhance and enjoy their lifestyle with this range.” Ashwini Chotani, chief marketing officer at Thai Acrylic Fibre, said.

Fibre2Fashion News Desk (JL)

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