Canadian store chain Hudson's Bay separates store fleet & e-retail biz

The Bay will be responsible for brand direction, marketing, buying, planning and technology for both businesses, the company said in a statement.

The new operating model structures the organisation to materially accelerate the biggest growth opportunities for each business, with dedicated leadership focus for each. The businesses will work closely together to deliver a seamless customer experience while making strategic investments in their respective growth plans.

“Establishing e-commerce and stores as distinct businesses is a pivotal next step in the future of Hudson’s Bay. This move enables each team to make unencumbered strategic investments into their respective businesses to deliver an incomparable customer experience for Canadians,” Hudson’s Bay Company’s governor, executive chairman and CEO Richard Baker said in a statement.

Since the introduction of Marketplace in April of this year, The Bay has introduced more than 1,500 new or expanded brands and more than 25,000 new products through the new Marketplace Technology platform.

“The digital-first transformation of The Bay takes us to the next level, with significant focus on technology investment and innovation - including the creation of Technology Hubs in both Toronto and Seattle, increased fulfilment capabilities, expanded marketing and extended vendor partnerships for a highly-curated assortment,” said Iain Nairn, president & CEO of The Bay.

“As we evolve and adapt, the role of stores has never been more important or vital to the collective success of our businesses. Hudson’s Bay stores will become discovery destinations and serve as an important touchpoint for customers. With stores in major cities across the country, Hudson’s Bay provides Canadians access to the product they need and want, while offering high-touch services that many others cannot,” said Wayne Drummond, president of Hudson’s Bay.

Fibre2Fashion News Desk (KD)