German footwear giant Birkenstock plans expansion in India

18 Dec '20

2 min read

Pic: Birkenstock

Birkenstock, the global German lifestyle brand with a heritage in iconic footwear, has completed its first year of operations in the Indian market and is about to continue its success story on the subcontinent. The brand plans to expand its business by increasing its footprint across the country. It is set to launch more mono brand stores in 2021.

With the recent launch of its new mono-brand store in Hyderabad and Chennai, the brand has already initiated to strengthen its presence in the southern market with more mono-brand stores starting with Bengaluru in February 2021. The brand will also launch its first stores in Mumbai and Chandigarh respectively in early 2021 along with a strong expansion plan in other key cities across India.

Being the inventor of the footbed, Birkenstock is popularly known for its exceptional comfort and high functionality based on a history that can be traced as far back as 1774. With a global presence in over 100 countries, Birkenstock had entered the Indian market in December 2019.

Birkenstock kicked-off its first year of business with the brand’s own India website, and has successfully opened mono-brand stores in Delhi, Hyderabad and Chennai, further expanding through partner-operated retail concepts and shop-in-shop concepts in the premium segment.

Birkenstock caters to the comfort needs of today’s consumers and provides footwear that is tailored for men, women and kids.

Fibre2Fashion News Desk (RKS)

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