Retail

Superdry collaborating with Klarna

25 Jul '19

2 min read

Pic: Superdry

British contemporary fashion brand Superdry and leading payments provider Klarna have entered into a collaboration, enabled by Adyen. Superdry customers can now use the Pay later or Pay in 3 in the UK, and later this month will be able to Pay in 4 in the US. This will make everything from jackets to jeans more accessible to Superdry customers globally.

The introduction of new payment methods is the first wave of a global partnership, which will be further enhanced later this year, when Klarna's flagship Pay later product is rolled out internationally across markets.

The partnership comes as Superdry continues to focus on offering a superior customer experience for its new and returning shoppers, with Klarna identified as the best partner for a payments makeover.

Michael Rouse, chief commercial officer at Klarna commented: "Partnering with Superdry and helping them bring a first class shopping and payments experience to their millions of consumers, has been a fantastic process bolstering their existing reputation as an innovative brand. It's an exciting new partnership and another global retail superbrand added to our portfolio."

Charlotte Wilson, head of Ecommerce at Superdry added: "When we looked to update how we let our customers pay, Klarna was an obvious choice for us. Renowned as the 'payments people', we wanted to deal with experts who could offer simple onboarding, allowing our customers to receive maximum flexibility with minimum disruption to site. Adyen and Klarna delivered on all of that, and once live, we can't wait to see the reaction to flexible and alternative payments, as we strive to provide the best experience for our customers." (SV)

Fibre2Fashion News Desk – India

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