US' Macy's names Massimo (Max) Magni chief customer & digital officer

In this role, Max will guide the strategic long-term vision and growth of Macy’s, Inc’s digital business, aligned on customer-centric strategies that leverage data and analytics to enhance the consumer journey across touchpoints. These include the company’s e-commerce sites, mobile apps, marketplace, loyalty, and gift registry programmes – all focused on presenting great products and differentiated experiences that provide customers with more choice, discovery and inspiration, the company said in a media release.

“I’m excited to welcome Max to Macy’s, Inc. He brings to the team an innovative, customer-led mindset that will help advance our digital business and strengthen our customer relationships. His passion for and experience with portfolio optimisation, e-commerce and digital analytics transformation makes him a great fit for the organisation,” said Tony Spring, president and CEO-elect, Macy’s, Inc.

With extensive experience working across a host of iconic brands in apparel, beauty, consumer goods, hospitality, and grocery; Max brings best-in-class e-commerce/digital transformation practices to Macy’s, Inc. A more than 20-year veteran of McKinsey & Company, Inc, he was most recently a senior partner co-leading McKinsey’s NeXT Commerce and the global leader of the Consumer Growth Practices helping clients develop customer-centric and data-driven initiatives to drive profitable and sustainable growth.

Max has a B.S. in International Economics from Università Commerciale Luigi Bocconi and an MBA from Harvard Business School.

Fibre2Fashion News Desk (KD)