Online retail buying trends after Valentine's Day 2007

16 Feb '07

2 min read

Executive Summary:
Cupid appears alive and well, online, and probably does most of his shopping from work on Mondays and Tuesdays.

Oneupweb tracked the behavior of a quarter of a million consumers online from February 1 through the 12th, across a range of online retail clients selling Valentine's Day gifts.

The study found that Valentine's Day sales peak online on Tuesday, February 6th, while online traffic to websites was highest on Monday, February 12th. Low weekend figures support the theory that many consumers did their Valentine's Day shopping at work. “Using the office broadband may be more convenient or consumers may be trying to keep their purchases a secret,” explains Oneupweb President and CEO Lisa Wehr.

The Study:
Cupid appears alive and well online and probably does most of his shopping from work. Oneupweb tracked the traffic and buying behavior of a quarter of a million consumers online from February 1 through the 12th, across a wide mix of select clients selling products and services appropriate for Valentine's Day gifts. (Data from the 13th will be available on 14th) The data shows the following trends:

Tuesday Feb. 6th was peak Valentine's sales day online.
Tuesday, February 6th is the largest online Valentine's sales day. The second highest online sales day is Monday, February 5th. The sales data supports the trend that consumers are shopping from work. Motivating factors include:
• Broadband at work makes it easier to shop there than dial-up at home

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