European comparison shopping site PriceRunner debuts in US

26 Jul '05

3 min read

A leading comparison shopping site in Europe and a division of ValueClick Inc, PriceRunner announced its launch in the United States.

Currently one of the most successful comparison shopping sites in Europe, PriceRunner went live in the U.S. during the second quarter of 2005, offering consumers a broad range of products from online and offline retailers throughout the country in the following categories: Clothing & Accessories; Cameras & Camcorders; Computers; Home Appliances; Home Entertainment; Kids & Family; Multimedia; Office Equipment; Software; Sports & Outdoor; Toys; Video Games; and many others.

Unlike other comparison shopping sites, PriceRunner puts the consumer first by presenting the broadest comparison of product prices -- from both online and offline retailers -- and by always listing the lowest priced retailer first.

PriceRunner's consumer-friendly focus stands out among other comparison shopping sites, which typically list products only from paying online retailers and sell the top listing to the retailer that pays the most for that position.

To maintain the timeliness and accuracy of its offline prices -- which often are lower than many prices found online -- the Company employs a team of actual "Price Runners" who go into major stores across the country as shoppers, gathering up-to-date, accurate pricing information.

In addition, PriceRunner provides shoppers with a wealth of product specifications and reviews,both from professionals as well as from everyday consumers like them. PriceRunner will also allow customers to review the retail store's performance, and a yellow 'caution sign' will mark a deficient retailer to alert future consumers to any pitfalls.

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