Mercent Retail to maximize online sales, profits & merchandising

12 Sep '05

2 min read

Philadelphia based Mercent, which provide single solution for online retail merchandising announced that Celebrate Express has selected Mercent Retail to maximize online sales, profits, and merchandising control through leading online marketing channels. Celebrate Express is a leading online and catalog retailer of celebration products serving families with young children.

"They were looking for a new level of visibility, control and sales performance from online marketing channels," said Jeff Nienaber, Online Marketing Manager at Celebrate Express. "Mercent Retail gives us a competitive advantage in that can reach millions of new customers while preserving and extending brand."

Mercent Retail, an on-demand software service, enables marketing managers to automate sophisticated merchandising campaigns for specific product assortments across online channels. Because Mercent Retail integrates with existing back-end retail systems, managers can make smarter online marketing decisions informed by back-end operational metrics including product inventory, cost of goods sold and gross margin.

Mercent Retail automates the scheduling, orchestration, translation and transportation of product, inventory, order, referral, conversion and financial settlement data for every SKU in the assortment and each assigned marketing channel. The platform scales to support millions of online product SKUs, referrals, conversions and orders.

Celebrate Expressis a leading online retailer of celebration products serving families with young children. The company currently operates three brands: Birthday Express, which markets children's party products; Storybook Heirlooms, which offers girls' special occasion apparel and accessories; and Costume Express, which markets children's costumes and accessories.

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