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2,300 exhibitors from 57 countries attend EuroShop 2020

Feb '20
Pic: EuroShop
Pic: EuroShop
A total of 2,300 exhibitors from 57 countries took part in the retail trade fair, EuroShop 2020, in Düsseldorf. The five-day fair, which concluded on February 20, attracted some 94,000 visitors who travelled to the Rhine to see the line-up of products, trends and concepts. Exhibitors reported good leads and business deals, and expect follow-up business.

In all, 96 per cent of trade fair visitors were satisfied with their visit to the trade fair.

“We are delighted that EuroShop once again successfully proved to be the most relevant platform for the global retail community when it comes to trends, inspirations and networking. Our exhibitors deserve the highest praise for their loyalty. With their innovative power they again proved the major attraction for an entire industry,” said Erhard Wienkamp, managing director at Messe Düsseldorf.

Exhibitors especially applauded the high international attendance at EuroShop – 70 per cent of the EuroShop audience travelled to Düsseldorf from abroad. Large delegations came from Brazil, Australia and New Zealand. Trade visitors from a total of 142 countries attended EuroShop 2020.

“This high level of international interest clearly documents the dynamism of the global retail world and the exceptional position EuroShop enjoys as its economic engine,” said Michael Gerling, chairman of the EuroShop Advisory Board and CEO of the EHI Retail Institute Cologne.

“The success of eCommerce is a real encouragement for retailers: they have understood they have to give their shoppers good reasons beyond the ranges to enter their stores. This competition has taken retail as a whole to the next quality level. Investment is being made in shop fitting so as to create customer journeys,” explained Gerling and added: “Beyond this, retail digitalisation is booming. It enables retailers to offer their shoppers even more services and link online and offline channels, on the one hand, while simplifying process flows, logistics and lots more, on the other.”

At EuroShop 2020 digital transformation was a key focus, especially in terms of achieving the highest energy efficiency and sustainability possible.

Exhibitors underlined the high level of expertise among visitors and their decision-making powers – 70 per cent of the trade fair guests were in international top management. Many of them also used their visit to EuroShop to learn about best practice cases and forward-looking trends in retail.

There were also lectures on topics such as retail technology, architecture and store design. EuroShop also had special attractions such as the Start-up Hub, the Designer Village and Premium City.

The next EuroShop will be held in Düsseldorf from 26 February to 2 March 2023.

Fibre2Fashion News Desk (SV)

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