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Danish firm Isay selects MySizeID to grow customer loyalty

Nov '19
Pic: MySize
Pic: MySize
My Size, the developer smartphone measurement, has announced that Isay, a Danish brand sold in more than 500 physical stores and on different online platforms in Northern Europe, chose MySizeID to increase customer loyalty and reduce returns. My Size has made a unique measurement technology based on sophisticated algorithms and cutting-edge technology.

As of November 1, 2019, Isay customers across Northern Europe can be prompted to measure their correct size when shopping at Isay online after completing their body profile using the MySizeID application- a process that takes less than five minutes and is only done once. In less than 30 days Isay evaluated the My Size technology on 50 women. The proof of concept was carried out by the Isay team on tops & bottoms. The Isay team measured each woman manually and, in parallel, each woman using the MySizeID application. The findings showed that the MySizeID technology delivered a higher sizing accuracy, according to My Size.

“The response from all the women we tested the application on, was overwhelmingly positive when asked about their experience using the MySizeID application, when compared to the precise body measurement. Personally, I am surprised about the ability of the app to spot and identify the right size. We all work intensively to help our customers to get as much information as possible about our products, in order to reduce the number of returns and increase customer confidence. There is no doubt we can reduce returns that are fit related with this application. The vision of enabling a higher confidence level when shopping for clothes online in parallel decreasing returns for businesses and reducing environmental waste, are very appealing to us as a brand. It is therefore natural that we want to share these benefits and values with our customers,” CEO and founder of Isay, Britt Andreassen said.

“Another great benefit using the MySizeID is that the body profile follows the customer. Any of our customers can now easily save time when shopping by showing the app in the brick and mortar stores. This benefits the consumers, our partners and us as a manufacturer of clothes,” Andreassen added.

“We are pleased that MySizeID has been chosen by Isay that is committed to providing innovative solutions to their customers. Enabling consumers to find the right size not only reduces returns and has less of an impact on the environment but it also allows the retailer to have access to key sizing data that they can use when manufacturing clothing,” Ronen Luzon, chief executive officer of My Size said.

Fibre2Fashion News Desk (GK)

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November 2019

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