>>
Home / Knowledge / News / Retail / Danish firm Isay selects MySizeID to grow customer loyalty

Danish firm Isay selects MySizeID to grow customer loyalty

10
Nov '19
Pic: MySize
Pic: MySize
My Size, the developer smartphone measurement, has announced that Isay, a Danish brand sold in more than 500 physical stores and on different online platforms in Northern Europe, chose MySizeID to increase customer loyalty and reduce returns. My Size has made a unique measurement technology based on sophisticated algorithms and cutting-edge technology.

As of November 1, 2019, Isay customers across Northern Europe can be prompted to measure their correct size when shopping at Isay online after completing their body profile using the MySizeID application- a process that takes less than five minutes and is only done once. In less than 30 days Isay evaluated the My Size technology on 50 women. The proof of concept was carried out by the Isay team on tops & bottoms. The Isay team measured each woman manually and, in parallel, each woman using the MySizeID application. The findings showed that the MySizeID technology delivered a higher sizing accuracy, according to My Size.

“The response from all the women we tested the application on, was overwhelmingly positive when asked about their experience using the MySizeID application, when compared to the precise body measurement. Personally, I am surprised about the ability of the app to spot and identify the right size. We all work intensively to help our customers to get as much information as possible about our products, in order to reduce the number of returns and increase customer confidence. There is no doubt we can reduce returns that are fit related with this application. The vision of enabling a higher confidence level when shopping for clothes online in parallel decreasing returns for businesses and reducing environmental waste, are very appealing to us as a brand. It is therefore natural that we want to share these benefits and values with our customers,” CEO and founder of Isay, Britt Andreassen said.

“Another great benefit using the MySizeID is that the body profile follows the customer. Any of our customers can now easily save time when shopping by showing the app in the brick and mortar stores. This benefits the consumers, our partners and us as a manufacturer of clothes,” Andreassen added.

“We are pleased that MySizeID has been chosen by Isay that is committed to providing innovative solutions to their customers. Enabling consumers to find the right size not only reduces returns and has less of an impact on the environment but it also allows the retailer to have access to key sizing data that they can use when manufacturing clothing,” Ronen Luzon, chief executive officer of My Size said.

Fibre2Fashion News Desk (GK)


Must ReadView All

Pic: Shutterstock

Textiles | On 19th Jan 2022

Supply bottlenecks, high prices, omicron affect growth prospects: ECB

The global economy is on a recovery path, although persisting supply...

Pic: Shutterstock

Textiles | On 19th Jan 2022

Cargo flight sector in China recovers to near-2019 level

The air cargo industry in China has recovered, nearing the 2019...

Pic: Shutterstock

Textiles | On 19th Jan 2022

Inflation peaks months earlier in Turkey than expected

Turkish finance minister Nureddin Nebati said inflation would peak in ...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Occam's razor principle and purpose-driven innovations

Textile Industry, Head Honchos

Textile Industry
Head Honchos

Increase foreign exchange and create jobs

Textile Industry, Head honchos

Textile Industry
Head honchos

Liquidity is a primary issue in Indian context

Rajesh Vohra,

Rajesh Vohra

A part of the Italy based multinational company Artsana Group, Chicco is...

Henry Krause,

Henry Krause

<font color="#333333" face="Arial, sans-serif">Polygiene is a market...

Yawer Ali Shah,

Yawer Ali Shah

Synthetic colours and dyes were all the rage till the very first ban on...

Seth Casden, Hologenix

Seth Casden
Hologenix

Hologenix is a material sciences company dedicated to developing products...

Frank Heislitz, Freudenberg Performance Materials

Frank Heislitz
Freudenberg Performance Materials

Freudenberg Performance Materials is a leading global manufacturer of...

Keith McMillen, Bebop Sensors

Keith McMillen
Bebop Sensors

Bebop Sensors' smart fabrics allows for a new level of interaction between ...

Abhishek Agarwal, Purple Style Labs

Abhishek Agarwal
Purple Style Labs

Late Indian fashion designer Wendell Rodricks, is known for his...

Samant Chauhan, Label Samant Chauhan

Samant Chauhan
Label Samant Chauhan

Delhi based fashion designer, <b>Samant Chauhan</b> who mostly works on...

Gaurang Shah, Label Gaurang Shah

Gaurang Shah
Label Gaurang Shah

Hyderabad based designer <b>Gaurang Shah</b>, has been traversing the...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments

ESTEEMED CLIENTS

Page Industries Limited (Bangalore)
Deckers Outdoor (Guangzhou) Consultant Co., LTD.
Target Corporation (MN)
Gatsby Africa
Lenzing Aktiengesellschaft
Cat Tuong Real Estate Group Joint Stock Company
Rosset ;& Cia Limited
OVS Hong Kong Sourcing Ltd.
Hirdaramani International Export Private Limited
Gloria Jeans
Maceton Limited
Lacoste (Wanchai)
Landmark Group
Babyshop
Huntsman (Singapore) Pte Ltd
Aramark Uniform ;& Career Apparel, LLC
C;&A Sourcing International Ltd
SHAHI Exports Pvt Ltd
G-Star Raw C.V.
Alix Partners
MAS Active / MAS Kreeda / MAS Bodyline
SYNERGIES HONG KONG LIMITED
Grasim Industries Limited
BIANCA
BIMBA ;& LOLA SL
Chico’ FAS
Gap International Sourcing Limited
Boardriders Asia Sourcing Limited
Restoque S.A.
Sateri (Jiujiang) Fiber Co.,Ltd
Recron Polyester from Reliance Industries Limited
Desigual - ABASIC, S.A.
Esprit Europe Services GmbH
BIRLA CENTURY A DIVISION OF CENTURY TEXTILES AND INDUSTRIES
Lululemon Athletica Inc
John Varvatos
KIABI
Brandix Lanka Limited
KAS Direct Sourcing
IKEA of Sweden AB
TESCO INTERNATIONAL SOURCING LIMITED
Sportmaster Ltd.
IDH – The Sustainable Trade Initiative
H;&M Hennes ;& Mauritz (Far East) Ltd
Reiter India Private Limited
Benetton Group
Amazon China
Aquarelle Clothing Limited
Truetzschler India Private Limited
International Textile Manufacturers Federation
Calvin Klein
Eastman Chemical Company
THE BOMBAY DYEING ;& MFG.CO. LTD
Lisa S.P.A.
NITI Aayog
Bluestem Global Sourcing Limited
Arvind Limited
Tchibo GmbH
Walmart
Lifestyle
Helly Hansen Far East Ltd
Groz-Beckert East Asia LLP
Puma
The LYCRA Company Singapore  Pte. Ltd
Midas Clothing Limited
Alison Hayes Romania
Tory Burch Hong Kong Ltd
Gokaldas Exports Limited
Asos
Abit
Under Armour Global Sourcing Ltd
PVH Corporation
Green Fibre
Rayonese Textile Inc., Division de Culp Inc.
Permoda(Koaj/Armi/Pronto/Bkul)
Varner AS Retail
Vardhman Textile Ltd
J ;& P Coats
Vianney Textil Hogar S.A. De C.V.
LC Waikiki
Seasalt Limited
Hela Clothing Pvt Ltd
Sportswear Company Spa
The Top Form Brassiere Manufacturing Company Limited
Chori Company Limited
Splash
T.T. Limited
Etam Group Strategy Hong Kong Limited
Sainsbury's Argos Asia Limited
Decathlon

January 2022

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search