Home / Knowledge / News / Retail / Danish firm Isay selects MySizeID to grow customer loyalty

Danish firm Isay selects MySizeID to grow customer loyalty

10
Nov '19
Pic: MySize
Pic: MySize
My Size, the developer smartphone measurement, has announced that Isay, a Danish brand sold in more than 500 physical stores and on different online platforms in Northern Europe, chose MySizeID to increase customer loyalty and reduce returns. My Size has made a unique measurement technology based on sophisticated algorithms and cutting-edge technology.

As of November 1, 2019, Isay customers across Northern Europe can be prompted to measure their correct size when shopping at Isay online after completing their body profile using the MySizeID application- a process that takes less than five minutes and is only done once. In less than 30 days Isay evaluated the My Size technology on 50 women. The proof of concept was carried out by the Isay team on tops & bottoms. The Isay team measured each woman manually and, in parallel, each woman using the MySizeID application. The findings showed that the MySizeID technology delivered a higher sizing accuracy, according to My Size.

“The response from all the women we tested the application on, was overwhelmingly positive when asked about their experience using the MySizeID application, when compared to the precise body measurement. Personally, I am surprised about the ability of the app to spot and identify the right size. We all work intensively to help our customers to get as much information as possible about our products, in order to reduce the number of returns and increase customer confidence. There is no doubt we can reduce returns that are fit related with this application. The vision of enabling a higher confidence level when shopping for clothes online in parallel decreasing returns for businesses and reducing environmental waste, are very appealing to us as a brand. It is therefore natural that we want to share these benefits and values with our customers,” CEO and founder of Isay, Britt Andreassen said.

“Another great benefit using the MySizeID is that the body profile follows the customer. Any of our customers can now easily save time when shopping by showing the app in the brick and mortar stores. This benefits the consumers, our partners and us as a manufacturer of clothes,” Andreassen added.

“We are pleased that MySizeID has been chosen by Isay that is committed to providing innovative solutions to their customers. Enabling consumers to find the right size not only reduces returns and has less of an impact on the environment but it also allows the retailer to have access to key sizing data that they can use when manufacturing clothing,” Ronen Luzon, chief executive officer of My Size said.

Fibre2Fashion News Desk (GK)


Must ReadView All

Pic: Shutterstock

Textiles | On 23rd Oct 2020

Research key as Africa moves towards AfCFTA: ECA

Research and interaction between researchers and policymakers is...

Pic: Shutterstock

Retail | On 23rd Oct 2020

Flipkart Group, ABFRL enter into strategic partnership

The Flipkart Group and Aditya Birla Fashion and Retail Limited...

Pic: Renewcell

Textiles | On 23rd Oct 2020

Renewcell & Tangshan Sanyou to produce recycled fibres

Swedish fashion recycling innovator Renewcell has reached an...

Interviews View All

Headhonchos, Indian textile value chain

Headhonchos
Indian textile value chain

'One nation, one tax' is a great concept

Mohammad Mamun Ar Rashid, UL VS Bangladesh Ltd

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...

Krishnanand Tripathi, Textrade International Ltd

Krishnanand Tripathi
Textrade International Ltd

We believe in vocational education for entry-level employees, offering...

Milva Morani,

Milva Morani

Brighi Technologies began in 1970 with trading and repairing sewing...

Priyanka Salot,

Priyanka Salot

The Sleep Company was established to upgrade the sleep quality of every...

Harsh Shah,

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Shujaul Rehman, Garware Technical Fibres

Shujaul Rehman
Garware Technical Fibres

Garware Technical Fibres Ltd (formerly Garware-Wall Ropes Ltd) is a...

Andreas Lukas, Andritz Nonwoven

Andreas Lukas
Andritz Nonwoven

With forces in engineering and process development, Andritz Nonwoven...

Sachin Pendharkar, Dieffenbacher India Pvt Ltd

Sachin Pendharkar
Dieffenbacher India Pvt Ltd

Germany-based Dieffenbacher Group is a producer of high-quality composites ...

Aneeth Arora, Péro

Aneeth Arora
Péro

The Woolmark Company has partnered with handmade fashion label Péro and...

Ritu Kumar, Label Ritu Kumar

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Robert Brunner, Devereux

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search