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Dick's Sporting Goods to open first Dick's House of Sport

09 Apr '21
3 min read
Pic: PR Newswire
Pic: PR Newswire

Dick's Sporting Goods, the largest US-based, omni-channel sporting goods retailer, is all set to open its first Dick's House of Sport, a new concept store, in Victor, NY on April 9. It has also announced two warehouse sale locations and experiential soccer shops in select locations. A second Dick's House of Sport will come up in Knoxville, TN, later in 2021.

This month, the retailer will also debut nine newly redesigned Golf Galaxy locations and expanded technology offerings in 62 additional Golf Galaxy locations in select cities across the country. These new additions will bring approximately 260 collective jobs to communities through the hiring of full-time, part-time and temporary associates for the stores. These steps will expand the company’s nationwide footprint.

Dick's House of Sport will explore the future of retail through multi-sport experiences inside and outside the store, broad integration with the community, elevated customer service that will rely on passionate and skilled employees and enhanced technology for ease of connection with the brand. The store will feature a 17,000 sq ft outdoor turf field and running track, a rock-climbing wall, a batting cage with HitTrax technology, golf hitting bays with TrackMan simulators, a putting green, the company's first-ever "House of Cleats" that will seasonally rotate product, a health and wellness destination to help customers with recovery and well-being, and a consolidated service area for breaking in gloves, stringing lacrosse sticks and building/repairing bikes. Further, it will showcase best-in-class athletic and outdoor apparel brands, a vast selection of footwear, the latest gear for team sports and top-of-the-line equipment for golf and fitness.

Later this year, the company will open its second Dick's House of Sport location in Knoxville, TN.

Dick's Sporting Goods Warehouse Sale locations will offer deep discounts on customer-favourite footwear and apparel brands with hundreds of items 70 per cent off or more.

The redesigned Golf Galaxy stores will offer golfers of all levels an immersive golf experience, providing access to industry-leading TrackMan and BioMech Golf technologies, state-of-the-art hitting bays, custom fittings, golf lessons from Class A Certified PGA and LPGA professionals and the best equipment, apparel and footwear from top golf brands such as Callaway, TaylorMade, PING, Titleist, Nike, adidas, Under Armour, and PUMA. The retailer will open additional remodeled locations later this year.

Dick's soccer shops offer a high level of service from in-store soccer experts who are specially trained to help customers find the equipment they need and the right fit for their cleats to excel at the game. The soccer shops feature a variety of updated in-store elements including an elevated cleat shop, licensed jersey cubes and soccer trial cages in select locations.

Following the store openings, Dick's will have 730 Dick's Sporting Goods stores nationwide in 47 states.

Fibre2Fashion News Desk (SV)

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