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Gap's Athleta and Janie & Jack brands to expand globally

19
Sep '19
Pic: Gap Inc
Pic: Gap Inc
Gap global franchise & strategic alliances division will bring its beloved brands to customers all around the globe, from Chile to the Philippines. The company has announced that it will begin franchising the women’s apparel brand, Athleta, and childrenswear brand, Janie & Jack, brands internationally. Gap is a worldwide clothing and accessories retailer.

In order to generate market awareness for these brands, Gap expects to initially franchise Athleta and Janie & Jack online and in shop-in-shop formats and eventually transition into brick-and-mortar store space with proven partners. The company plans to work with existing partners who have strong operational capabilities and is open to working with new partners who have solid understandings of untapped markets as well as customer demand, the company said in a press release.

The introduction of the new brands builds on the success of the franchise business. In the last three years, Gap has opened 100 new franchise locations, and just in January 2019, the company announced a partnership with AR Retail, a member of Grupo Promerica, to open 45 Gap, Banana Republic, and Old Navy stores in Central America and the Caribbean over the course of the next eight years. The launch kicked off with an opening of the Gap store in Costa Rica in August 2019.

“Introducing Athleta and Janie & Jack is a monumental milestone in our history and an opportunity to share more of our iconic brands with a broader, global customer base. Given the premium, gift-worthy children’s looks of Janie & Jack and the versatile, sustainable women’s performance apparel of Athleta, we feel the two brands will resonate with customers in new and existing markets internationally,” Roy Hunt, the senior vice president of Gap global franchise and strategic alliances said. (GK)

Fibre2Fashion News Desk – India


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