Home / Knowledge / News / Retail / H&M strategy: Becoming more flexible, fast and efficient

H&M strategy: Becoming more flexible, fast and efficient

10
Nov '20
Pic: Shutterstock
Pic: Shutterstock
Realising that the future lies in a speedy digitalisation of fashion retail, Swedish retailer H&M is working to adapt and improve its way of working, becoming more flexible, fast and efficient. The company hopes to achieve this by accelerating digital development in its operation, optimising store portfolio and more integration among its sales channels.

Sensing the need, H&M has undertaken some major initiatives to meet new consumer expectations and offer improved customer experience, including customer engagement through technology, customer service initiatives, and product transparency, Sanjay Bakshi wrote in the November 2020 edition of Fibre2Fashion.

Customers in China can now benefit from H&M’s membership programme not only in H&M stores, but in the communication app Wechat as well. Member customers have the privilege to buy now and pay later across channels through its payment solution ‘Pay Later’. It was also launched in Spain and is available in 12 other markets with plans to roll out in more markets.

Among customer service initiatives, H&M now offers ‘Next day’ and ‘Express’ deliveries in 14 of its markets. Various kinds of climate-smart deliveries are also offered in Italy, while Sweden offers climate-smart deliveries to Instabox using fossil-free transport. H&M customers in 30 cities of the Netherlands can opt to receive and return items by a bicycle delivery service, Bakshi mentions in the article.

Additionally, ‘Find-in-store’ option, available in 22 markets, allows H&M customers to easily find on their mobile phones if an item of their choice is available in a store or online. Furthermore, ‘In-store Mode’ in 13 markets enable customers to see on their smartphones which items are in the store they are currently in, as well as online; the ‘Click & Collect’ service is available in 14 markets. H&M customers can also locate and buy products online by scanning a QR code.

For product transparency, H&M has joined forces with the Sustainable Apparel Coalition (SAC) and other companies to develop the Higg Index tool, which measures sustainability at the product level. For the first time, customers in select markets were able to see environmental scores of over 7,000 product pages on the company's website. This resulted in more than 7 million views.

Subscribe to Fibre2Fashion now!

Fibre2Fashion News Desk (RKS)


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 23rd Oct 2021

FDRA urges US govt to remove tariffs causing kids' shoe price spikes

The Footwear Distributors and Retailers of America (FDRA) has sent...

Pic: Sorbis / Shutterstock.com

Fashion | On 23rd Oct 2021

Calvin Klein & Louis Vuitton top 2 trustworthy brands for US customers

Calvin Klein, an iconic American brand that has existed since 1968,...

Pic: Breuninger

E-commerce | On 23rd Oct 2021

Fashion retailer Breuninger to launch e-commerce portal in Poland

After Austria (2017) and Switzerland (2019), fashion company...

Interviews View All

Vandana Narang, National Institute of Fashion Technology

Vandana Narang
National Institute of Fashion Technology

Campus placements are low due to lockdowns

Textile Industry, Head honchos

Textile Industry
Head honchos

Uniform designing is a numbers game

Textile Industry, Head honchos

Textile Industry
Head honchos

The pandemic has reinstated need for organised retail spaces in Tier II...

Klaus Bergmann,

Klaus Bergmann

German company Erbatech GmbH develops, designs and manufactures high end...

Kishina Daruka and Mishika Daruka,

Kishina Daruka and Mishika Daruka

Headquartered in Kolkata, India, sustainable clothing brand Ora was...

Susanna Koelblin,

Susanna Koelblin

Founded in 1920, Eastman is a global specialty materials company that...

Karan Bose, Hula Global

Karan Bose
Hula Global

Hula Global, a leading isolation gown manufacturer in India, has been...

Shujaul Rehman, Garware Technical Fibres

Shujaul Rehman
Garware Technical Fibres

Garware Technical Fibres Ltd (formerly Garware-Wall Ropes Ltd) is a...

Tiasha Renganathan, Twinery Innovations by MAS

Tiasha Renganathan
Twinery Innovations by MAS

Twinery-Innovations by MAS is the innovation arm of Sri Lankan company MAS ...

Aprajita Toor, Aprajita Toor

Aprajita Toor
Aprajita Toor

The creations by <b>Aprajita Toor</b> were born out of a deep desire to...

Seema Gujral, Label Seema Gujral

Seema Gujral
Label Seema Gujral

<b>Seema Gujral</b>'s designs for her eponymous label revolve around...

Ramya Rao & Kavea R Chavali, Kalaneca

Ramya Rao & Kavea R Chavali
Kalaneca

<div>The journey of Kalaneca (kala-Art, Neca- Nikaah) formally began in...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search