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HelpJess video shopping app launches officially

Jul '19
Pic: Business Wire
Pic: Business Wire
HelpJess, the world’s first live video shopping experience, has announced its official launch after an extensive beta roll-out. The innovative shopping tool, owned by Open4sale based in the US, brings together the informative experience of personal shopping with live video chat and the convenience of online shopping from a mobile device or home TV.

The app is poised to provide all US merchants a paradigm-shifting model for integrating their offline and online stores into one easy platform increasing all sales and decreasing online cart abandonment and returns, according to a company press release.

HelpJess’ patented interactive video solution connects consumers with the live, face-to-face interaction of a brick-and-mortar retail store through an easy-to-use app. Shoppers can connect to in-store staff at retailers around the globe and make in-country or international purchases through the system’s easy payment interface.

The revolutionary technology-first approach aims to change the way consumers’ network with retailers through the physical, online, and virtual settings. The service is free for shoppers and offers a wide array of retail options, including exclusive designer stores in Los Angeles, New York, Milan, Paris, Hong Kong, and even the southeast hub of luxury shopping, Singapore. HelpJess has both US and international patents and trademarks making it available to shoppers both foreign and domestic.

Australian inventor and entrepreneur, Simon La Barrie, started HelpJess as an experiment in changing the way consumers shop via retail and online. Named after his daughter and initially focusing on fashion, HelpJess has since expanded into the Australian wine market. With trending data showing that regular use of messenger apps has tripled since 2015 and as new capabilities have been developed in video chat, the service has grown to support a global clientele with new features including direct-to-store connection, browsing during chat, pre-order, live in-store video services, group shopping with friends worldwide and secure connection for purchases.

Feedback from testing has been positive, with Chinese shoppers expressing enthusiasm about being able to see the live store and use their Alipay or Wepay QR codes for US store purchases. Likewise, sales associates in brick-and-mortar locations are amazed at the ease of use of the technology.

“Our technology was born as a result of a dedicated cross-border team in the US, Singapore, China, and Australia. Our wish was to innovate the online shopping industry and create a truly Online to Offline (O2O) omni-channel experience. Being able to connect face-to-face, having that personal touch to close the sale and then being able to process payment easily with the shopper will significantly increase revenue for participating retailers. There is commonly a high rate of abandoned carts and returns for online shopping. Shoppers don’t get a complete sense of the product from the small thumbnail images available to them online. By bringing retailers directly into the homes of shoppers around the world and allowing consumers to see the product up close and personal through the video chat presentation, cart abandonment and return rates will be reduced, securing more consistent revenue for retailers,” La Barrie said. (GK)

Fibre2Fashion News Desk – India

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