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JCPenney gets Checkpoint's InterACT fitting room solution

17
Mar '20
Pic: PR Newswire
Pic: PR Newswire
Checkpoint, a global leader in retail technology solutions has partnered with JCPenney on its reimagined brand-defining store in Hurst, Texas, that delivers an improved customer experience to shoppers. The new styling rooms at the store are equipped with Checkpoint’s InterACT fitting room solution and JCPenney Style @ Your Service technology.

Checkpoint’s InterACT fitting room solution provides an interactive in-store experience to customers requiring assistance. The solution allows customers the ability to receive help with different sizes or colours without leaving the fitting room. Checkpoint’s InterACT fitting room solution includes interactive screens that enable access to detailed product information, product recommendations and seamless communications with styling assistants all of which enhance the customer shopping experience. Early customer response has been positive, according to Checkpoint.

“Delivering an engaging experience for our customers is one of our key tenets. Leveraging Checkpoint technology in our styling rooms is one of the many ways we accomplish this on a daily basis,” Diane Padgett, JCPenney director of IT said.

“Checkpoint’s focus is on improving the customer experience for shoppers. We are very excited to be partnering with JCPenney as they kick off their transformation. The new store is remarkable in every way, and we are happy to contribute and showcase JCPenney’s to their customers,” Alan Tamny, senior national account manager for Checkpoint said.

JCPenney launched its new store concept in November 2019, placing the customer at the centre of their business. The store is built around extensive customer research and showcases the comprehensive foundational and transformational changes that JCPenney is implementing as part of a holistic plan to rebuild and renew the customer experience.

Fibre2Fashion News Desk (GK)


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