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Klarna collaborates with Abercrombie & Fitch

03
Jul '19
Pic: Klarna
Pic: Klarna
Leading global payments provider, Klarna, has entered into a multimarket collaboration with Abercrombie & Fitch, a leading global specialty retailer of apparel and accessories for men, women and kids through three renowned brands. With this, UK customers at Abercrombie & Fitch, abercrombie kids and Hollister Co will have access to Klarna's Pay in 3 product.

Customers in the US will also get advantage of Klarna's Pay in 4 product. These services allow customers to pay for their purchase in three or four installments, respectively, over a two-month time period.

A&F currently offers Klarna's Pay Later service to its customers in Germany, which gives shoppers up to 14 days to pay after their order has been delivered. This evolved partnership to the US and UK with Klarna is part of A&F's continued investment in its online and digital capabilities, as well as its ongoing focus on enhancing the overall customer experience.

"At Klarna, we are delighted that A&F is part of our global portfolio of retail partners," said Michael Rouse, chief commercial officer at Klarna. "Our continued partnership is based on a shared vision that the future of retail consists of a high touch shopping and payment experience, which will not only drive engagement and reach, but also build customer loyalty."

"Since our customers are the centre of all we do, we strive to offer options that meet their growing needs," said Matt Weger, CIO at Abercrombie & Fitch. "We aim to provide engaging, seamless brand experiences from product discovery to checkout and fulfillment, and adding Klarna, which has already seen success with our customers in Germany, supports that goal." (SV)

Fibre2Fashion News Desk – India


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