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Li-Ning's launches stand-alone retail showrooms in Canada

04
Nov '19
Pic: Business Wire
Pic: Business Wire
Li-Ning, China’s premier sports brand, has announced that for the first time ever in Canada, its extensive collection of racket sport equipment, shoes, and apparel is available in standalone retail showrooms. Li-Ning products are sold by LN Distribution, in the US and Canada. The company is located in Burlington, Ontario, in the west of Toronto.

Specialty sports enthusiasts interested in an expansive collection of badminton, table tennis, and other specialty sporting goods products can find Li-Ning items in Canada’s capital city of Ottawa as well as in the Greater Toronto area, the company said in a press release.

Prior to this retail showroom expansion, Li-Ning products were available online and through a carefully selected network of specialty dealers throughout Canada via a distribution and licensing agreement with official partner and distributor, LN Distribution. Now, athletes, clubs and tournament organisers can visit Li-Ning showrooms in Burlington, Ontario near Toronto and inside Ottawa’s RA centre, a not-for-profit organisation that has been serving the nation’s capital for more than 75 years.

“We’ve been working with the Li-Ning headquarters in Beijing, China for about eight years and it has been an extremely positive experience. Li-Ning is a leader as a company and brand because the people are progressive and easy to work with and in the wake of global political divergences, we are merging cultures and countries through the cooperation of sport,” Len Carter, president of LN Distribution said.

The opening of the first Li-Ning showrooms in Ottawa & Toronto also makes sense because that’s where about 30 per cent of the current Canadian Li-Ning business can be found. Li-Ning is the only sporting good company in this specialty category that has assembled very unique tournament, club, and athlete sponsorship programmes to help promote and grow these sports in Canada.

Fibre2Fashion News Desk (GK)


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