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Meepl launches smartphone-enabled virtual dressing rooms

27
Nov '19
Pic: Meepl
Pic: Meepl
Meepl has launched the next generation of smartphone-enabled virtual dressing rooms solutions. The innovative new digital experience will transform the shopping journey for online shoppers, providing a customer-centric solution to the problems of garment sizing and fit, along with preventing unnecessary order returns - a big issue for retail businesses.

Product fit is a continuous concern for online clothing shoppers, with 21 per cent of consumers choosing to avoid purchasing clothing online due to not knowing how items fit - in terms of size, suitability, or look. This barrier is also causing non-environmental, unsustainable shopping behaviours in the form of ordering multiple sizes with the intent of returning one or more items.

The Meepl virtual dressing room solution allows customers to virtually try-on clothes using a 3D body avatar. The technology behind Meepl uses an Artificial Intelligence (AI) engine to simulate 3D garment models, in real-time, on to 3D body avatars to give a realistic representation of gender, fit, size, and shape, the company said in a media statement.

Users of Meepl will use the technology to view products, simulated on their own virtual body and directly find their ideal size for each item. With just two pictures, taken from a smartphone app, online shoppers can create a personalised Meepl in seconds. From the pictures, Meepl calculates a comprehensive list of body measurements, enabling your Meepl to be as accurate as if you were measured by a professional tailor.

In the coming months, Meepl’s VDR technology will be further enhanced with the implementation of a body scanning solution and size recommendation tool. These developments will give online shoppers an even more personalised shopping experience, and will help to increase satisfaction rates and bring further value to the customer.

“Retail businesses are increasingly focused on developing and improving the online shopping experience for customers. Technology has developed exponentially over the last few years and the realms of what is now possible are exciting for both retailers and shoppers. Online retail businesses that explore virtual dressing room solutions will better assist customers to experience the look, style, and fit of garments on their own personalised 3D version of their body. The addition of this experience to the online shopping journey will help to tackle the need for unnecessary returns, and improve the purchase success rates,” Ferdinand Metzler, CEO of Meepl said.

Fibre2Fashion News Desk (GK)


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