Home / Knowledge / News / Retail / Puma posts strong sales and EBIT growth in Q3 2019

Puma posts strong sales and EBIT growth in Q3 2019

Oct '19
Pic: Puma
Pic: Puma
Puma, one of the world’s leading sports brands, selling footwear, apparel and accessories, has registered strong sales growth in the third quarter of 2019. Sales increased by 17.0 per cent currency adjusted to €1,477.6 million (+19.0% reported). Sportstyle, motorsport, golf, and running and training were the categories with the highest growth rates.

The Asia-Pacific and Americas regions continued to contribute with double-digit increases, while growth in the EMEA region was at a high single-digit rate. Footwear, apparel, and accessories—all showed strong growth in the third quarter, improving by 16.9 per cent, 18.7 per cent and 13.4 per cent respectively.

The gross profit margin improved to 49.7 per cent in the third quarter (last year: 49.6%). Small positive mix effects as well as slightly beneficial hedging led to margin improvements.

Operating expenses (OPEX) rose by 18.1 per cent to €578.5 million in the third quarter. The increase was mainly caused by higher sales-related variable costs, including logistics costs as well as higher marketing and retail investments, while the remaining OPEX only rose moderately.

The operating result (EBIT) increased by 24.8 per cent from €129.9 million last year to €162.2 million due to a strong sales growth combined with an improved gross profit margin and operating leverage. This corresponds to an improvement of the EBIT-margin from 10.5 per cent last year to 11.0 per cent in the third quarter 2019.

Net earnings increased by 29.7 per cent from €77.5 million to €100.5 million and earnings per share were up from €0.52 in the third quarter last year to €0.67 correspondingly.

“The third quarter developed very positively for us and ended as the best quarter that Puma has ever achieved—both in terms of revenue and EBIT. Double-digit sales growth in all divisions and almost in all regions (EMEA “only” 9.7%) underlines the favourable development of our brand. Especially positive for me was the 17 per cent growth in footwear, which shows the strong performance of the new styles, and EMEA’s growth of almost 10 per cent, proving a good recovery in Europe. The fourth quarter will be the first quarter where the US tariffs on China will have an impact. Currently, without price increases, this is putting pressure on EBIT, at least in the short-term. Nevertheless, the good development in the third quarter and the outlook for the fourth quarter allows us to look at a sales growth of around 15 per cent currency adjusted and an EBIT between €420 million and €430 million for the full year 2019,” said Bjørn Gulden, chief executive officer of Puma SE.

Fibre2Fashion News Desk (RKS)

Interviews View All

Vasanth Kumar, Max Fashion India

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Darshan Mehta, Infinium Polychem

Darshan Mehta
Infinium Polychem

We are spending double digit figures on R&D

Siddharth Biyani, Mangalam Industries Pvt Ltd

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Davide Maccabruni,

Davide Maccabruni

Schärer Schweiter Mettler (SSM) manufactures and supplies textile...

Aaron Spivak,

Aaron Spivak

Canada-based Hush Blankets was founded by Lior Ohayon and Aaron Spivak to...

Wolfgang Muller,

Wolfgang Muller

Mayer & Cie is a leading global manufacturer of circular knitting...

Daniel Kaye, RocketLife

Daniel Kaye

<div>RocketLife, an award-winning developer of breakthrough visual...

Melissa Tate, University of New South Wales

Melissa Tate
University of New South Wales

<div><div><div><div><b>Melissa Tate</b>, a well-known scientist currently...

Eric Scholler, Groz-Beckert

Eric Scholler

The Indian market has huge potential in technical textiles, and by far,...

Ritu Kumar, Label Ritu Kumar

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Silvia Venturini Fendi, Fendi s.r.l

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Sidharth Sinha, Sidharth Sinha

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

December 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search