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Tablez to bring Spanish fashion brand Desigual to India

Dec '19
Adeeb Ahamed, managing director, Tablez; Pic: Tablez
Adeeb Ahamed, managing director, Tablez; Pic: Tablez
Tablez, an organised retail group, is bringing Spanish fashion brand Desigual to India. Desigual will be introduced first in online space through Myntra, thereafter Tablez plans to open its outlets across multiple locations in the country by 2020. First phase will see opening of 6 stores in metros, while tier-II cities will have introduction in second phase.

The Desigual essence is characterised by its individuality and the unique character of its creations, which are always different and designed to authentically dress anyone who wants to be 100 per cent themselves and show their most creative side. The brand is Mediterranean, and this is where its inspiration comes from. The lifestyle is conveyed through its designs, stores and communication. The brand believes in feeling comfortable in your skin, loving yourself, being present in the here and now, and feeling alive.

“At Tablez, it gives us immense pleasure to bring the international fashion brand Desigual to India. The brand’s clothing exudes a character that is unique, which helps people express themselves and be the most authentic. Desigual’s characteristic vibrant designs with a flamboyant splash of colours has a huge potential in the Indian market,” said Adeeb Ahamed, managing director, Tablez.

“Desigual will be available online through our partner - Myntra, which has a large e-consumer base. This will offer our Indian buyers an effortless accessibility to contemporary international fashion and trends. Exclusive Desigual outlets will launch in India in the first quarter of 2020,” added Ahamed.

"India is a market whose values are very similar to Desigual's. It's also a young market that is growing and displays great potential. We believe very strongly in India's potential in the coming years,” said Jordi Balsells, VP of Asia Pacific, US and CEEMEA.

Desigual enables a bold and beautiful fashion statement, with its unique designs and bright hues, sure to be a popular hit with the Indian fashion palate. The brand offers clothing for women, men, and children segments –– as well as a collection of unique accessories. Desigual is present in nearly 90 countries through 10 sales channels, over 500 branded stores and six product categories: woman, man, kids, accessories, shoes and sport.

Tablez has introduced several leading global brands in F&B, toys, lifestyle, and apparel to India –– including Springfield, Women'secret, Toys'R'Us, Babies'R'Us, Build-A-Bear, GO Sport, and Yoyoso. In the F&B vertical, Tablez holds India franchise rights for Cold Stone Creamery and Galito's, in addition to successfully developing its home-grown brand, Bloomsbury's. Tablez currently operates more than 70 outlets globally and plans to expand to 300 outlets by 2020.

Desigual is an international fashion brand that was established in Barcelona in 1984. It is famous for the individuality and unique character of its creations, which aim to bring positivity and authenticity to thousands of people who want to express the best version of themselves.

Fibre2Fashion News Desk (PC)

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