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Tailored Brands signs licensing agreement with NFL

Sep '19
Pic: Business Wire
Pic: Business Wire
Men’s Wearhouse and Jos. A. Bank, both subsidiaries of Tailored Brands, have announced a multi-year licensing agreement with the National Football League (NFL). The agreement is part of the company’s long-term commitment to its customers to provide personalised products and services and an inspiring and seamless omni-channel shopping experience.

Beginning on September 5, 2019, timed with the kick-off of the 100th season of the NFL, sports fans will be able to customise their suits and sport coats with linings from many of their favourite NFL teams by visiting any Men’s Wearhouse or Jos. A. Bank store throughout the US, according to Tailored Brands.

At Men’s Wearhouse and Jos. A. Bank stores, fans can express their personal style and loyalty to their team with an NFL-lined suit jacket or sport coat for weddings, special occasions or everyday work attire.

The digitally printed linings will include styles featuring various NFL team logos. Men’s Wearhouse and Jos. A. Bank customers can order a custom suit jacket and sport coat in-store and select their fabric, fit, and unique details including NFL-themed linings.

“We are both excited and very proud to offer NFL suit and sport coat linings to dedicated football fans. These new options underscore our continued investment in our custom clothing business, which represents the ultimate personalized experience for men’s clothing,” Dinesh Lathi, president and chief executive officer of Tailored Brands said. “We are excited to work with Tailored Brands and offer our fans something they’ve long been asking for through a licensing agreement with brands who continue to be recognised as the industry leaders in men’s custom clothing,” Michelle Micone, senior vice president of consumer products of the NFL said. (GK)

Fibre2Fashion News Desk – India

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