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UK retailer ABF expects Q4 operating profit to exceed expectations

14 Sep '21
2 min read
Pic: Shutterstock
Pic: Shutterstock

Associated British Foods plc, a British food processing firm that is also engaged in fast fashion retailing through its subsidiary Primark, has announced that the company expects operating profit in the fourth quarter (Q4) for food businesses and Primark to exceed its expectations. Retail sales in the second half (H2) are expected to be around £3.4 billion, according to the UK-based group.
 
“Primark’s operating profit margin in the second half, stated before the charge for repayment of job retention scheme monies, benefited from a significant reduction in store labour costs and lower store operating costs and is expected to be over 10 per cent,” the company said in a statement. “Our forecast for the full year adjusted operating profit, stated before repayment of job retention scheme monies, is now ahead of the profit delivered last year.”
 
According to the company, like-for-like sales in the third quarter were 3 per cent ahead of the comparable period two years ago reflecting the very strong trading in the UK and those European regions where stores had reopened. Customers came back to our stores with enthusiasm and sales reflected some pent-up demand with very high basket sizes.
 
“As we look ahead, digital has a critical role to play as part of Primark’s marketing mix. We are progressing the initial design and development for the new digital platform and recruitment of new talent to create a new digital capability within the business is underway. A new and improved customer-facing website will be launched in the next calendar year,” the company continued. “Improved functionality will allow us to showcase a much larger proportion of the Primark range and to provide customers with range availability by store. We are also strengthening our digital marketing capability to enable us to deliver more personalised content to customers.”

Fibre2Fashion News Desk (JL)

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