US' Target unveils larger-format store with new design and more space

While the retailer will continue to open stores of all sizes, it will focus on this larger footprint in the next few years. Target also will bring its reimagined store design, which features a more open layout and localised elements to inspire and serve its guests, to future remodels as well as new stores across its chain, the company said in a press release.

The retailer leveraged years of research and learnings to create both the updated store design and evolve its store strategy to debut a new expanded footprint. These larger stores will offer guests Target’s wide assortment of merchandise offerings, support the retailer’s popular same-day fulfilment services and deliver on its stores-as-hubs strategy for digital fulfilment. The retailer recently debuted the new store design and larger store format in a new location outside Houston.

While focused on the new larger footprint in the coming years, the retailer will continue opening stores of all sizes to serve guests in communities nationwide, as it has for years through its small-format store strategy. The retailer’s larger footprint stores optimise additional space and new design elements to better serve its guests and team members and drive continued growth. The new store design features more modern elements that will inspire guests, advance Target’s sustainability goals and reflect each store’s local community.

The new store layout delivers a backroom fulfilment space that’s five times larger than previous stores of similar size. This additional space will help support the ongoing growth Target has experienced, with its stores fulfilling more than 95 per cent of the retailer’s digital orders and same-day services accounting for more than 10 per cent of its overall sales.

These larger Target stores will offer guests the retailer’s full assortment of merchandise, including expanded food and beverage, exclusive brand partnerships and a curated mix of owned brands and national brands that continues to differentiate the retailer and build guest loyalty.

Larger windows and a more open layout will bring in more natural light. The design infuses elements such as plants and regionally sourced reclaimed wood to create a welcoming and inspiring space for guests and team members. Target will pull in community-focused elements to each store’s design, from native landscaping outside the store to localised product offerings within the store to foster an even more relevant experience for guests.

“Target’s stores are at the heart of how we deliver for our guests, whether they browse the aisles, shop online or stop by for same-day services like Order Pickup and Drive Up. Guests and team members tell us they come to Target because they feel inspired, connected and welcomed. With our reimagined store design and larger store footprint that better supports our same-day services, we can give guests more of what they love while incorporating features that build on our commitment to sustainability, community and helping all families discover the joy of everyday life,” John Mulligan, executive vice president and chief operating officer, Target, said.

Fibre2Fashion News Desk (GK)