Casper partners Nordstrom to bring its products online

13 Nov '20

2 min read

Pic: Nordstrom

Casper Sleep, the award-winning sleep company, has announced a partnership with fashion retailer, Nordstrom. Beginning this month, consumers will be able to buy Casper’s mattresses and sleep accessories online at nordstrom.com and in-store at select Nordstrom retail locations. Casper will initially be available at 31 of Nordstrom’s full-line stores.

Casper’s strategic expansion of its retail partnership channel has driven a nearly 90 per cent increase in revenue from this channel in the six months ended June 30, 2020, compared to the same period in the prior year.

Casper Sleep now has partnerships with 23 leading retailers in addition to its 66 owned retail stores and e-commerce channel.

“Partnering with a premier retailer like Nordstrom is another step towards advancing our multi-channel distribution strategy to reach more customers wherever they prefer to shop,” Emilie Arel, president and chief commercial officer at Casper. “As we are spending more time at home, people are seeking out a better sleep experience more than ever. The combination of these two loved, trusted and authentic brands is a win for both partners and customers alike.”

Nordstrom will offer a selection of Casper's most popular sleep products for the entire bedroom, including its award-winning mattresses, pillows, sheets and weighted blankets. All Casper products will be featured within the Nordstrom At Home category, which includes everyday items that make personal spaces more fulfilling, inspiring and fun.

“As we redefine our Home category, we’re excited to be partnering with Casper to bring their award-winning assortment of bedding to Nordstrom,” Olivia Kim, vice president of creative projects and home at Nordstrom. “Now more than ever, our homes are the most important places in our lives. This partnership allows us to serve customers incredible Home items in an accessible and easy-to-shop way.”

Fibre2Fashion News Desk (JL)

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