BigCommerce partners with Walmart to extend merchant reach

27 Feb '21

3 min read

Pic: Shutterstock

BigCommerce, an open SaaS ecommerce platform for fast-growing and established brands, has announced a new partnership with Walmart, which will enable its eligible US merchants to sell products directly on Walmart marketplace. This will give the merchants access to the more than 120 million unique consumers visiting the Walmart website each month.

BigCommerce merchants looking to sell through the Walmart website will also receive an expedited application review to get up and running on the marketplace quickly, and for a limited time, Walmart will offer $0 commission rates to new platform sellers when they meet all New-Seller Savings offer conditions for their first month, according to BigCommerce.

Walmart marketplace is available as a new channel in the BigCommerce Channel Manager. By activating the Walmart marketplace channel, US merchants will be able to start selling on Walmart site quickly. Merchants that apply for access to Walmart marketplace through BigCommerce will benefit from an expedited application review process, enabling them to become an approved Walmart seller more quickly than applying on their own, BigCommerce said.

Merchants can manage Walmart orders from the BigCommerce control panel. BigCommerce automatically keeps products synced with Walmart site, making it easy to track products, orders, inventory, and fulfilment from one central location. They can choose their own tech stack. Merchants connecting into the Walmart marketplace through BigCommerce will also gain access to a curated network of complementary partners, including CedCommerce, Codisto Channel Cloud, Feedonomics, SureDone, Zentail, Tinuiti, Teikametrics, and Deliverr, to support their listing, order, and inventory management, advertising, and fulfilment needs, according to a media statement by BigCommerce.

The US merchants can sell with confidence. Walmart maintains a highly-curated community of respected sellers dedicated to offering top-quality products and customer service. Combined with BigCommerce’s highly-performant platform, merchants can feel confident knowing their shoppers are having a positive online buying experience.

“After a year where our customers shopped online more than ever before, we are excited to partner with BigCommerce, an industry leading ecommerce platform, to make it even easier for sellers to grow their online business. At Walmart, we’re always thinking about how to best serve the customer and this partnership will provide customers with an even greater assortment,” Jeff Clementz, senior vice president of Walmart marketplace said in a statement.

“More than ever before, merchants need to get their products in front of shoppers in all the places those shoppers are discovering and making purchases. Our goal is to make it as easy as possible for our customers to have that broad omni-channel presence. Partnering with an industry leader like Walmart not only gives our merchants access to one of the world’s largest marketplaces, it also opens additional opportunities for them to strategically expand their ecommerce footprint,” Russell Klein, chief commercial officer at BigCommerce said.

Fibre2Fashion News Desk (GK)

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