Home / Knowledge / News / Retail/Chain Stores / Maui and Sons adopts Oracle Retail to manage supply chain

Maui and Sons adopts Oracle Retail to manage supply chain

Mar '19
Pic: Maui and Sons
Pic: Maui and Sons
Maui and Sons, one of the best-known surf and skateboard apparel brands in the world, has brought in Oracle Retail Merchandising System and Oracle Warehouse Management. With Oracle Retail, the company has established a foundation for future growth by streamlining inventory, adding new sales channels, and more effectively serving the needs of its customers.

The Chilean-based company runs a complex supply chain that must allow for evolving product design and more than 100 worldwide suppliers who sell the Maui and Sons, Rip Curl and Volcom brands in Chile and Rip Curl and Volcom in Peru. With 30 per cent of operations in wholesale and small stores across these regions, the company required detailed plans to deliver the right apparel assortment to each area, including over 10,000 combinations of sizes and colours per season, according to a press release by Maui and Sons.

When executives at the brand’s regional arm, Maui and Sons Chile, ran into obstacles scaling operations in Latin America, they rethought their technology approach. After a competitive assessment, they chose to modernise their approach with Oracle Retail. Oracle Database and Middleware solutions support this new retail foundation.

Maui and Sons Chile completed this strategic business initiative and implemented Oracle Retail in 11 months by partnering with Oracle and Oracle Partner Network (OPN) Gold Level member Logic Information Systems. Logic leveraged local retail expertise, cloud capabilities, and the power of the Oracle Retail Reference Library to outline processes and enable choices for Maui and Sons to deploy quickly and effectively.

“We have been successfully in business for nearly 40 years, but we knew it was time to invest in technology that could take us to the next level. Today, we have effectively documented, automated and organised our processes – removing a lot of the limitations to growing and scaling both our product lines and business throughout regions,” said Felipe Guerrero, chief information officer, Maui and Sons Chile. “With Oracle, we have empowered our people to continue to make a difference and accelerate customer value by placing innovation at their fingertips.”

“Using Oracle, Maui and Sons Chile can gain deep insights into its merchandising, allowing the company to serve its mission of selling high valued brands for young lifestyle consumers more effectively across channels, including in-store and online. We can also better connect suppliers, inventory, and stores to ensure a streamlined operation while delivering stellar service to customers,” said Javier Swinburn, chief project officer, Maui and Sons Chile.

“Today, retail is compressed by several factors—the massive scale of transactions, the narrow windows to fulfill orders, and the complexity of choice and format,” said Mike Webster, senior vice president and general manager, Oracle Retail. “By transforming its operations, Maui and Sons Chile gained operational agility that allows them to respond fast in one of the most sophisticated retail markets in Latin America.” (PC)

Fibre2Fashion News Desk – India

Must ReadView All

US Senators reintroduce bill to raise trade with Mongolia

Textiles | On 22nd Apr 2019

US Senators reintroduce bill to raise trade with Mongolia

US Senators Ben Cardin and Dan Sullivan recently reintroduced a...

3rd phase of SMOT programme launched in Pakistan

Apparel/Garments | On 22nd Apr 2019

3rd phase of SMOT programme launched in Pakistan

Pakistan's textiles secretary Syed Iftikhar Hussain Babaron recently...

Sri Lanka's textile exports up 9.5% in Jan 2019

Textiles | On 22nd Apr 2019

Sri Lanka's textile exports up 9.5% in Jan 2019

Sri Lanka’s earnings from textiles and garments exports increased by...

Interviews View All

Shawn Honeycutt, Bolger & O'Hearn

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Office bearers, Textile industry

Office bearers
Textile industry

There might be negative impact on garment exports

Mohammad Mamun Ar Rashid, UL VS Bangladesh Ltd

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...

Ritu Ajbani & Neha Agarwal,

Ritu Ajbani & Neha Agarwal

Petit Royal, co-founded by entrepreneurs <b>Ritu Ajbani and Neha...



Italtex is a leading studio publishing fabric trend-books since 1959....

Milva Morani,

Milva Morani

Brighi Technologies began in 1970 with trading and repairing sewing...

Giorgio Mantovani, Corman S.p.A

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Justin Gutierrez, INDA

Justin Gutierrez

The Association of the Nonwoven Fabrics Industry (INDA) has created a new...

Chunyi Zhi, City University of Hong Kong

Chunyi Zhi
City University of Hong Kong

<div><b>Chunyi Zhi</b>, associate professor in the Department of Materials ...

Bani Batra,

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Prathyusha Garimella, Prathyusha Garimella

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Nisha Chanda, Whistling Woods International School of Fashion

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

April 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search