Thinfilm & Nedap partner to deliver !FaST retail Solution

28 May '14

3 min read

Hard tags are a common alternative to integrated source tags, but are typically expensive, bulky, and visually distracting. Furthermore, they usually require costly hours of in-store employee labor to apply, and remove.

Hard tags can also damage merchandise if applied or removed incorrectly and often limit a prospective buyer’s interaction and/or access to merchandise. Customer experience and satisfaction is significantly impaired as more reliance upon in-store personnel increases, thereby putting customer loyalty and retailer/brand image at stake.

The Thinfilm EAS label is based on technology acquired from Kovio, Inc., in January. According to Sutija, “The establishment of the go-to-market partnership with Nedap and the initiation of commercial production signals to the industry and to our shareholders that Thinfilm’s acquisition of the Kovio technology earlier this year was a prudent transaction that will help drive the company’s overall success, both now and in the future.”

About Nedap Retail

Nedap Retail develops and supplies innovative and sustainable solutions to manage and secure retail stores. For over 30 years, Nedap has been a pioneer in retail, first reinventing anti-theft systems for various retail segments. Today, Nedap Retail is leading the innovation wave in retail with its anti-theft systems, store automation systems, RFID stock control systems, and customer experience ideas.

Thin Film Electronics ASA